Senior Copywriter, Makati City

Agency Ogilvy
Created 11/25/2020
Reference 2020-7150
Category Creative
Country Philippines
City Makati City
Overview

Ogilvy Copywriters are storytellers that use words and narratives to bring ideas to life. They lead brands into

fresh creative territories through the skilled use of language in conveying messages, thoughts and feelings.

They care for proper spelling and grammar, but most of all, they care for the consumer, and will always speak

to him in an appropriate manner. They are problem solvers and approach projects with rational and innovative

mindsets.

Responsibilities

Brainstorm, craft stories and build brands through campaign-level thinking and execution

whether through Film, Print, Radio, Outdoor, Activation, Digital, PR or Social
• Cascade and translate campaign ideas to various BTL, OOH and Digital execution
• Envision and create the tone and personality of a brand/campaign
• Present and sell ideas to our client
• Oversee the production of the different creative output for client
• Write scripts, presentations, cases, taglines, name studies, and possibly jingle
• Collaborate with Art Directors or other disciplines to create the best possible work
• Participate in initiatives to elevate the creative profile of Ogilvy

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