Verbal Design Director, Kansas City, Kansas

Job is expired

Agency VMLY&R
Created 04/24/2021
Date expired 07/29/2021
Reference 4268
Category Creative
Job type Full-time
Country United States
State Kansas
City Kansas City

Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.

VMLY&R is looking for an experienced Verbal Design Director of Brand Identity to help lead multidisciplinary teams. They help craft, establish and manage brand identity as it relates to all things written and said allowed. This includes overseeing naming, nomenclature, brand story, tone of voice, personality, positioning and verbal identity vision standards and vision for our clients, guiding work from its conceptual ideation through full implementation and ongoing brand identity management.

This isn't a normal advertising writer position, but one focused specifically on brand identity verbal systems as it relates to the Practice of the Brand ID & Design Studio at VMLY&R. The verbal design director can create and deliver sound strategy, write in and establish any tone of voice, and think about language and words within the context of branding our clients products and business across b2b and b2c industries. They should be equally psyched about naming a new spirit, creating tone of voice for a health care start up, or developing messaging for a global silicon manufacturing giant.

At a director level, the Verbal Design Director will manage juniors on the team, work with leads across the agency disciplines as well as collaborating, strategizing, crafting, presenting and managing our brand identity workstreams hand in hand with our client partners.

They also play strong leadership roles, leading teams through projects and regularly presenting work to clients.

  • Sets verbal brand vision for projects, briefs and inputs into the direction the brand ID practice
  • Presents work to clients and agency leadership with confidence
  • Manages, designs and crafts identity projects of all kinds, from naming to tone of voice to full verbal brand identity systems
  • Leads projects through breakthrough conceptual generation and flawless delivery
  • Leads teams at a project level, guiding the work of juniors, and communicating clearly to peers
  • Highly engaged member of pitch efforts
  • Establishes client relationships and manages multiple projects
  • Identifies trends and pushes towards industry leading solutions
  • Thinks strategically about how a brand speaks and creating tools for clients that help them execute verbal strategies in flexible ways across large organizations.

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Experience
  • Team leadership
  • Brand identity design and verbal language systems
  • Strong communication and collaboration skills
  • Strong presentation skills and experience
  • Strong understanding of marketing, advertising, and technology
  • 8+ years professional experience, with significant tenures at branding, design, advertising agency or equivalent
  • Bachelor's in Design or equivalent work experience preferred

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.


Get new jobs by e-mail

Our job alerts contain the latest job openings from across the WPP network. The alerts are sent by email and you can unsubscribe at any time. For further information about how we process your personal data see our privacy policy.