You're the connectors among the brand, culture, and consumers. Your thirst for knowledge fuels your growth. Your curiosity and consideration takes you into the realm of insights that will inspire new creative solutions.
As an associate strategist, you will learn skills in assimilating information and turning them into useful knowledge. Your most critical task is to develop the ability to exploring the insights. You start to learn how to dig out nugget of insights and be able to use them to inspire the team for creative solutions. People look to you for what's happening in consumer cultures and bring forward topical ideas proactively. You are curious about people and what makes them tick. And you help apply this knowledge to support the bigger strategic plan.
In this role you'll develop the skills of insights mining and building a solid communication foundation and learning the art of consulting clients by accompanying strategic directors to meetings.
You also support customer engagement planning work. You still support delivering customer engagement strategies in the perspective of individual needs and behaviours from short-term campaigns to large ongoing programs.
Your focus as a Strategist:
The skills you learn and apply:
The qualities that will make you successful
You're ready to move up when you can handle strategic tasks independently. You've got the confidence and the foundation: a working understanding of craft research skills and writing briefs. And you start to be the go-to point with regards to insights and strategic thoughts in the broader team.