Planner, Detroit, Michigan

Agency GTB
Created 05/29/2021
Reference 4532293003
Category Brand Planning
Country United States
State Michigan
City Detroit

GTB is a global precision marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world's most iconic brands, GTB is part of WPP's industry-leading network of companies driving creative transformation. GTB works across 6 continents with offices worldwide.


At Mindshare, we believe in speed, teamwork, and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We'll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what's possible. It takes a team of people who invest in other's success, and together we make Mindshare the place where we do the best work of our career. We're a team that is radically honest - we call this our Authenticity Quotient. We are curious and competitive - that's our Passion Quotient. We embrace teamwork and adaptability - that's our Emotional Quotient. We're proud to be unmistakably #TeamMindshare. Although in this role you will operate daily as part of Mindshare, you will be an employee of GTB Agency, LLC and all terms of your employment will be governed by GTB (The Company).


Planner (Brand Content and Alliances)


The Brand Content & Alliances department is a unique collective of programs that span across broadcast integrations, branded content, social influencer content, partnerships, and experiential activations. Team members gain exposure to a broad range of marketing tactics and have the ability to contribute to many different programs and engage with teams across the organization. This is a fast-paced, always evolving, excitement filled group that thrives on delivering solutions to unique challenges.

Could this be you?

Candidates for this group should be innovative, excellent problem solvers, and motivated to drive results for clients. Experience in digital/social marketing and/or media planning is strongly encouraged.

In this role you will...
  • Support daily management of project workflow for assigned programs
  • Co-Lead and support budget management for assigned programs including forecasting
  • Evaluate new integration opportunities and media proposals
  • Support development of branded content and integrated marketing programs including project briefs, POVs, production schedules, budget, project overviews/recaps
  • Develop sell-in and recap decks, analytics coordination and media planning/execution
  • Lead creative development, production and approvals for assigned programs including routing and brandshare
  • Support the development and sustainment of the Annual GTM Plan, Budgets/Forecasts, Business Plan, Scope
  • Lead or support Client status meetings for assigned programs
  • Support on-site management/travel needs as needed
  • Support all tracking document updates including monthly client status
  • Oversee vehicle procurement and vehicle giveaways/awards for assigned programs
  • Production: Vehicle sourcing, insurance, bailment, dealer awards, Dealer / winner coordination, affidavits,1099s and gift tax
  • Issue call reports for client meetings
  • Perform other duties and projects as assigned.

You have...
  • At least one to two years of experience in experiential marketing, social media, digital/social marketing, media planning, PR, print and broadcast production services or related field
  • Ability to effectively and confidently communicate information in both verbal and written formats (Communications to clients, vendors, alliance partners/personnel, Ford Regions, charity partners, etc.)
  • Ability to address difficult issues, work under pressure, follow-through and solve problems quickly in the face of challenges
  • Strong organizational skills and ability to manage multiple projects simultaneously
  • Ability to show flexibility, willing to work beyond regular business hours when needed, a creative/quick thinker
  • Fluent with Microsoft Office
  • A Bachelor's degree or equivalent experience
  • The physical and mental requirements to meet the above listed job responsibilities.
  • There is no relocation assistance for this role.



The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

As an Equal Opportunity Employer, GTB Agency, LLC. does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by law. We rely on legitimate interest as a legal basis for processing personal information under the GDPR and other privacy laws for purposes of recruitment and applications for employment.

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