Analytics Director, Kansas City, Kansas

Agency VMLY&R
Created 06/03/2021
Reference 4648_1
Category Consulting
Job type Full-time
Country United States
State Kansas
City Kansas City
Description

Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.

We're looking for data leader to help clients identify audience and cultural insights and measure brand reputation. This person will support internal VMLY&R audiences and our client stakeholders.

Responsibilities
  • Extensive experience with social listening and analytics platform(s) (Brandwatch, Talkwalker, Infegy, Spredfast, etc.)
  • Proficient in writing queries for social listening platforms to monitor brand, competitors and other key topics
  • Experience developing and training custom categories or classifiers
  • Structure analytical problems, extract and analyze data, and present findings and insights
  • Excellent analytical skills with the ability to tell a story in an easy-to-digest manner
  • Strong strategic and problem-solving skills and ability to work in a team environment with different personalities
  • Contribute to client's direction and strategy, and influence decision-making based on information gained from deep-dive and ad hoc analysis
  • Demonstrates expertise in the visualization of data

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills & Experience
  • 7+ years relevant experience with 5+ years' experience in Web Analytics, Social Insights, Business Intelligence, Marketing analytics or other highly-quantitative field
  • Experience working independently and self-managing projects supporting multiple stakeholders
  • Lead approach and analysis of social and cultural trends using social listening and audience identification tools
  • Understand the latest methodologies and insight-gathering tools in social media
  • Deliver audience and cultural insights that guide strategy
  • Identify opportunities to leverage data creatively to engage an audience
  • Recommend engagement or content strategies with audiences based on data-driven social/cultural insights
  • Demonstrate problem-solving ability with emphasis on drawing inferences with data
  • Have a deep understanding of social media, communities

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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