Data Analyst, Kansas City, Kansas

Agency VMLY&R
Created 06/03/2021
Reference 4659_1
Category Consulting
Job type Full-time
Country United States
State Kansas
City Kansas City
Description

Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.

We're looking for a data analyst to help clients establish a data-driven culture of measurement. This person will support internal VMLY&R audiences and our client stakeholders. He or she will help analyze the data available to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.

Responsibilities
  • Deliver insights instead of just delivering reports
  • Understand the correlation between most important KPIs
  • Demonstrate problem-solving ability with emphasis on drawing inferences with data
  • Understand the conversion rate optimization path and the indicators of it
  • Demonstrate an understanding and ability to connect the eCRM, paid media tools and Social Monitoring tools with site analytics tools to gain integrated online marketing insights
  • Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills & Experience
  • Passionate about a culture of measurement
  • Detail-oriented and thorough
  • Analytical and decisive
  • Business-savvy and team-oriented
  • Able to effectively communicate verbally and in writing
  • Able to listen to stakeholders and provide solutions
  • Strong work ethic and integrity
  • One to two years of experience working with web analytics and marketing analytics
  • Experience in data analysis and report generation
  • Knowledge in web metrics, dimensions and web key performance indicators
  • Basic understanding of internet marketing, interactive marketing concepts and strategies
  • Experience working independently and self-managing projects to deliver results supporting multiple clients and stakeholders
  • Hands-on experience with web analytics platform(s) (Webtrends, Omniture, Unica, Google Analytics, etc.)
  • Experience with multivariate and experimental test platform(s) (Test&Target, Optimost, Visual Website Optimizer, etc.) a plus
  • Experience effectively managing projects that support multiple clients and stakeholders
  • Proficiency in Microsoft Excel

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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