Paid Social Executive - EE, London, Greater London

Agency Essence Global
Created 06/09/2021
Reference 7507H
Category Media
Country United Kingdom
State Greater London
City London
About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas. Visit for more information and follow us on Twitter at @essenceglobal.

About the team

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

About the role

The Paid Social Media Activation Executive is responsible for contributing to the execution of paid social media activity. This involves building strong platform knowledge and developing supplier relationships to support flawless delivery of testing plans & media plans via analysis, optimisation and campaign management. The Paid Social Media Activation Executive will develop their knowledge of different Biddable channels and platforms (as well as knowledge of reservation-based media buying) over time to achieve practitioner-level knowledge and skills across multiple channels, meaning flexible and adaptable working is at the core of this role.

Some of the things we'd like you to do:
  • Supporting with campaign launches across all relevant channels
  • Effective management support of campaigns, including daily campaign pacing, optimisation, and campaign hygiene
  • Contribute to the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy
  • Responsible for producing insightful reports, including data inputting and providing insightful commentary and recommendations for clients
  • Ensuring platform accounts are compliant with our defined best practices, and also contributing to the ongoing evolution of our best practice
  • Publishing requests for proposals (RFPs) for relevant channels. This may involve either sending them to clients, or potential clients getting in touch with proposals
  • Developing competencies across all Media Activation channels to attain a practitioner-level working knowledge of most areas within the first 12-18 months of the role
  • Interact effectively within your client team, and with the client & suppliers, receiving guidance as necessary to support your external communications work
  • Assist with internal data maintenance, issue identification and solution development that your team conducts

A bit about yourself:
  • A passion for everything media and advertising, coupled with a continued desire to expand your knowledge
  • Excellent communication skills, and an ability to collaborate and engage with those around you
  • Diligent and attentive to detail, able to listen, learn, and put into practice
  • Computer literate with good skills in all basic Office programs (including Excel)
  • Problem-solving skills and ability to think outside of the box for creative solutions
  • A comfort when working with numbers, we use them a lot!

What you can expect from Essence

Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.

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