Manager, Digital Investment (Shopper/Retail), Chicago, Illinois

Agency GroupM
Created 06/10/2021
Reference omf9ffwJ_0
Category Media
Job type Full-time
Country United States
State Illinois
City Chicago
Description

Position at GroupM North America

OVERVIEW:

Our Digital Investment teams are critical in bringing our media plans to life. We work in conjunction with our planning teams and are responsible for the negotiating and purchasing of digital media real estate. We are an integral part in capturing a client's vision to reach the intended audience.

YOUR IMPACT:

Work with Digital team on plan development and recommendation development, including:

Input into buying and negotiation strategies

  • Work with planning team and utilize 3rd party syndicated research resources (i.e. ComScore, Nielsen, etc.) to develop partner recommendations for upfront and standard buys
  • Finalize RFP lists and work with team to review all proposals
  • Work with Research and Analytics to collect relevant information on past performance
  • Begin to take the lead on negotiation of finalized plans with partners for all standard and integrated buys
  • Review and distribute POV's for relevant partners and opportunities written by Sr. Associates
  • Meet with industry representatives to gain insight to all phases and points of contact of media partners
  • Provide and obtain information and intelligence from Wavemaker and GroupM Trading leadership to be presented to planning team and clients when appropriate
  • Manage Sr. Associate and Associate on the implementation and optimization of campaigns, including:
    • Keeping up to date on all communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc.
    • Ongoing management and stewardship of campaigns (pacing, updates in Prisma, etc.)
    • Create optimization recommendations along with Analytics/Research and planning teams
    • Work with the Analytics/Research team on reporting and analysis
    • Take an active role in coordinating all reporting with planning and analytics
    • Benchmark and value reporting
  • Supervise Senior Associates and Associates to ensure accurate and timely vendor invoice approval and reconciliation with Finance teams to:
  • Ensure all financials are updated in iDesk
  • Manage client financials such as budget reconciliation and budget management


YOUR QUALIFICATIONS:
  • The Trade Desk / biddable experience
  • People management experience - this role will manage 6 employees, so we need someone who is currently managing people (vs. someone who will need to learn)
  • Project/workload management - large volume - someone used to managing a large, complex workload (i.e. 50 campaigns at a time)
  • Coachable, able to learn and adapt
  • Comfortable with data, data driven (understands insights and complexity)
  • Biddable, performance media experience (experience bidding in platform)
  • Retail experience is ideal - people managing commerce, ecommerce, or budgets tied to specific retailers
  • Performance based experience - managing lower funnel, direct response objectives and KPIs (ROAS, store visits, conversions, leads, purchases, etc.)
  • Programmatic and social experience is a plus, but not a must
  • Ability to speak to data and audience strategies - i.e. what audiences and data sources they are using
  • Client management - normally presents to clients, currently owns a client status (for example)
  • Experience - 3+ years


ABOUT GROUPM:

GroupM is the world's leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM's portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

Take A Virtual Office Tour: https://roundme.com/tour/368027

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together .

GroupM North America

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