Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.
About the role
Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation and reporting, and post-campaign analysis. We are our clients' key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.
The Media Planning Executive supports team deliverables across the campaign lifecycle by collating, managing and analysing data from internal and external sources. They support planning decisions by sourcing audience data from industry and proprietary research tools, and by compiling historical data to ensure previous campaign learning is incorporated.
They collaborate closely with Activation and Ad Operations to support the launch of new campaigns and to ensure plans are billed correctly. Media Planning Executives stay close to the plan during the live phase to support the optimisation of performance in-flight.
Some of the things we'd like you to do
A bit about yourself
What you can expect from Essence
Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.