Media Planning Manager L’Oréal, London, Greater London

Agency Essence Global
Created 06/11/2021
Reference 7309H
Category Media
Country United Kingdom
State Greater London
City London
About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas. Visit for more information and follow us on Twitter at @essenceglobal.

About Essence:

Essence is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our clients in EMEA include L'Oréal, Google, Nando's, BT, EE, Argos, Universal Pictures and the Financial Times. The agency is more than 1,700 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via offices in Chicago, Delhi, Düsseldorf, Jakarta, London, Los Angeles, Melbourne, Mumbai, New York, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo and Toronto. Part of GroupM, Essence is owned by WPP, the world's leading creative transformation group.

Visit for more information and follow us on Twitter at @essenceglobal

Practice Summary:

Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimisation & reporting and post-campaign analysis. We are our clients' key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.

Position Summary:

We are looking for a Media Planning Manager to join our L'Oréal account team, officially known as Beauty Tech Labs and informally as The Beauties. We are a high-performing collective of 70+ media and marketing experts working in media planning, strategy, data strategy, analytics and activating all channels from TV to organic search.

Our Media Planning Manager will be responsible for a portfolio of brands from within the L'Oréal stable, which includes Garnier, Maybelline, L'Oreal Paris, NYX, Kérastase, YSL Beauty, Giorgio Armani Fragrances, La Roche Posay and Vichy. This candidate will be our go-to planner for all upper/middle funnel channels and work hand-in-hand with a Performance Planner to ensure the eCommerce and performance elements of the plan are connected to the upper funnel activity.

You will also work closely with your colleagues in activation to ensure budgets are deployed optimally to drive sales, via effective planning, in-flight cross-channel optimisations and insightful post campaign analysis to inform future campaigns. You will own the day-to-day management of your brands' media plans and their proper implementation, working to fulfil agreed media objectives in the context of changing market conditions. You will demonstrate strong working knowledge of the overall media and landscape and keep abreast of new developments, using these to inform planning recommendations.

We are looking for someone with great communication, project management and numerical skills who will thrive working with a fast paced, multi stakeholder client.

Some of the things we'll ask you to do:

  • Lead the media planning on campaigns across your brand portfolio, liaising closely with performance planners on larger/ multi channel projects.
  • Liaise with and manage multiple stakeholders - both client and agency side. Build and maintain strong relationships with them.
  • Use appropriate data to design and support your planning recommendations.
  • Determine the best media mix for your campaigns - allocating budget appropriately between channels.
  • Create clear briefs for the activation teams and run collaborative sessions to deliver these.
  • Evaluate responses from the activation teams and work with them to finalise channel and publisher selections and budgets.
  • Own the overall plan (as shared with clients), being the go-to person for campaign status and delivery, and the key point of contact for clients.
  • Co-create, maintain and lead the implementation of testing plans and supporting material.
  • Collate and quality assure reports, develop insights and recommendations for the weekly cross-channel report.
  • Meet regularly with vendors and have a relevant point of view on their offering and how it is developing.
  • Contribute to the development of case studies that can be shared internally as learning and best practice.

Some of the specific knowledge, skills and abilities you'll bring to the role:

  • A strong communicator who is confident and comfortable in front of clients and other stakeholders.
  • Experienced in and with an aptitude for managing projects, clients, vendors and agency stakeholders. Experience planning and optimizing across brand and performance digital media channels.
  • Impeccable attention to detail.
  • Strong organisational skills, ability to prioritise and multitask: you will be working on several projects at the same time, often for different stakeholders.
  • Critical thinking / problem solving skills: you must be able to analyse data or a situation, draw conclusions and develop actionable recommendations.
  • Desire to learn and advance, with a keen eye for detail and an entrepreneurial spirit.
  • Ability to forecast expected outcomes of campaigns and manage spend accordingly.
  • Excellent spreadsheet capability is a must (formulas e.g. vlookup, sumifs, pivot tables.
  • Superior presentation design skills, in slides or document format.
  • Understanding of industry standard media research tools (e.g. Comscore, GWI, TGI, YouGov).
  • Ability to adhere to deadlines.
  • Ability to work independently and to collaborate in a team environment.

Management Responsibility:

  • Motivate junior team members, leading by example while teaching new skills.
  • Provide timely and actionable feedback to aid in team development and improvement.
  • Develop strong relationships across the client team to facilitate flawless execution of plans.
  • Communicate effectively across all levels of the team.
  • Understand when to escalate issues to managers.
  • Provide awareness and recognition for jobs well done.

Required Education and Experience:
  • Proven experience in cross-channel media at a Senior Executive or Manager level, with solid understanding of the principles of marketing and advertising.
  • Proven track record of delivering business results through media for a large client.

What you can expect from Essence:

Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.

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