Programmatic Specialist, New York, New York

Agency GroupM
Created 06/11/2021
Reference oUCBffw6
Category Media
Job type Full-time
Country United States
State New York
City New York
Description

Position at Xaxis

ABOUT THE ROLE:

The Programmatic Specialist, Programmatic Services is the core of a fast paced, solutions-oriented team. As a Specialist, you will work closely with Programmatic Coordinators, Analysts, and Managers to ensure the success of programmatic advertising campaigns. The responsibilities of this role include campaign setup, QA and optimization of programmatic media campaigns, troubleshooting campaign issues related to pacing, performance and margin, and developing strategic recommendations that support the objectives of our clients and create incremental revenue opportunities for Xaxis. The Specialist has a mastery of multiple programmatic platforms, a deep understanding of the digital media industry, and demonstrates programmatic expertise through their ability to identify actionable insights from data and provide them to clients as tactical recommendations.

YOUR IMPACT:
  • Setup and launch of campaigns in the media buying platforms (DSPs)
  • Communicate thoroughly, respond rapidly, and escalate urgent matters to senior support
  • Execute all aspects of campaign maintenance, including proactive performance checks and optimizations, pacing updates, optimizations and profitability
  • Monitor campaign health, issuing projection analyses and reallocation recommendations when necessary
  • Assist with campaign analytics, derive insights from data, and contribute strategic recommendations to improve campaign performance and pacing
  • Use programmatic knowledge and DSP capabilities to provide smart, operationally-sound programmatic recommendations
  • Collaborate with Programmatic Coordinators, Analysts and Operations teams to ensure fiscal accountability, to monitor and proactively optimize towards performance goals, provide audience insights, and ensure smooth campaign execution
  • Work closely with the account management team to turn insights into recommendations that align with or enhance client strategy
  • Continually contribute to the knowledge sharing culture of the trading team
  • Keep abreast of industry trends through trade journals, workshops and current events
  • Provide data-backed actionable insights for campaign optimization notes
  • Occasionally lead trading trainings and provide mentorship for new hires

YOUR QUALIFICATIONS:
  • Bachelor's Degree with minimum of 2 years of relevant industry experience
  • In-depth knowledge of DSPs, SSPs, ad servers, programmatic execution, verification partners, and data partnerships
  • Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Teams, etc.)
  • Familiarity with advanced optimization strategies to deliver against standard programmatic KPIs for client satisfaction and budget growth
  • Excellent communication skills, including the ability to de-mystify programmatic jargon for clients and agency counterparts
  • Analytical aptitude and strong critical thinking skills
  • Ability to maintain a high level of productivity while managing multiple timelines, competing priorities, and agency relationships.
  • Quick learner who loves to pick up new tools for reporting and analysis
  • Proactive; can troubleshoot technical issues through to resolution
  • Intelligent, resourceful, entrepreneurial type with strong technical acumen
  • An innate curiosity for advertising technology
  • SQL, HTML experience a plus


ABOUT XAXIS:
Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

Xaxis

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