Senior Brand Planner, New York, New York

Agency Ogilvy
Created 06/11/2021
Reference 2021-9401
Category Strategy
Country United States
State New York
City New York
Overview

We are seeking a smart, curious strategist to join our team as a Senior Brand Planner. This role starts with empathy into audiences and consumers, and also requires the ability to leverage industry knowledge to provide key insights and strategic recommendations for positioning a client's business/products and creating a springboard to amazing creative work.

The Senior Brand Planner is a key member of the Brand Strategy community, and will collaborate with the client and the wider agency team (account, creative and strategists of other stripes) to develop brand positionings, messaging strategies and creative briefs, as well as strategic and tactical marketing communications contact plans. Also, this position will be responsible for providing input throughout the creative development process to ensure all client deliverables are "on strategy". The Senior Brand Planner will help define key performance indicators and measurement for programs Ogilvy delivers to ensure that strategies and tactics deliver against client goals and objectives and provide expected returns. They will also monitor the success of the programs to demonstrate customer value as well as to ensure that the strategy adapts to important client and market changes.

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