About WPP Open Dynamic Content
WPP Open Dynamic Content is a platform and centre of excellence provided to WPP agencies, enabling brands to deliver better outcomes with the power of personalised advertising content. At the heart of Open DC is a platform that enables brands to build complex messaging and targeting strategies from an initial creative concept to a fully-fledged campaign with thousands of variants - delivering valuable performance improvements across display, video, social and other digital media advertising channels.
About the role
The product owner is responsible for the ongoing development of a key part of the Open DC platform. This will require the PO to understand the primary users of the platform, what their needs are and translate these in to user stories ready for development. Working closely with a scrum team consisting of software engineers, the product owner will deliver exciting new features and capabilities in a timely and consistent way. Stakeholder engagement and requirement gathering are key parts of the product owner role, working closely with both internal and external customers to understand how the platform can align with future revenue opportunities.
Agile / Scrum - As a member of a scrum team, the product owner will champion agile and Scrum best practice - able to confidently write user stories based on real user needs. They will have experience using productivity tools to define, plan and track requirements and user stories.
Backlog Management - The product owner will be responsible for the backlog of tasks/user stories related to the Open DC platform. They will add, adjust and refine development tasks to ensure the most valuable product is shipped to customers.
Overseeing Development - The product owner will work closely with software engineers and UX specialists to ensure the product is developed in-line with user expectations and the product roadmap.
Advertising Technology Experience - Experience working in the advertising technology space is required for this role, with the PO working closely with partners including Google and Xandr to integrate and expand Open DC platform capabilities.
Based in the UK or NL or willing to relocate