Analyst, Digital Marketing Analytics, New York, New York

Agency CMI/Compas
Created 06/28/2021
Reference oi22ffwl_1
Category Analytics;Media
Job type Full-time
Country United States
State New York
City New York
Description

Position at CMI Media Group

As the Analyst, Digital Marketing Analytics you will be responsible for the regular analysis and optimization of online and offline marketing campaigns for all assigned accounts. You will address ad-hoc analysis requests utilizing data from primary and secondary data sources, manage and develop reports and analyses, providing actionable insights. You will assist with defining KPIs as well as analyses and monitoring of business performance and trends to drive tactical and strategic campaign and business decisions.

Primary Responsibilities:
  • Work closely with the team to generate reporting and analysis of trends and support for optimization reporting efforts.
  • Assist with the creation of measurement plans and KPIs based on strategic imperatives, communications objectives and media strategies.
  • Help d etermine, track and revise KPIs and engagement goals for digital campaigns across channels including Display, Email, Search and Social.
  • Interface regularly with partners and data team; proactively identify and resolve issues that arise including reporting discrepancies, data inaccuracies
  • Provide recommendation on appropriate analytics implementation of online marketing campaigns
  • P rovide support for ad-hoc data & research requests o n a n as need ed basis.
  • Create and maintain quality documentation for all deliverables
Requirements:
  • 1-3 years of online marketing, direct marketing, web analytics, or statistics experience. Focus on o nline direct marketing or online media performance analysis a plus.
  • Bachelor's degree in marketing, statistics, mathematics, economics, psychology or other relevant degree
  • Proven ability to manage deadlines and multiple/simultaneous competing projects/initiatives
  • Demonstrated ability to work well within a cross-functional team environment
  • Extensive experience with Microsoft Office (Excel and PowerPoint high efficiency) and one or more of the following tools: Adobe Analytics, Google Analytics, Tableau, Dataroma , Campaign Manager 360
  • Strong attention to detail
  • Experience with presenting data analysis a plus
ALL FOR GOOD
CMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.

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