Position at GroupM Services
Work Location: A Hybrid Work Experience
At GroupM, we believe that work is a part of life, not the other way around. To support that belief, we have recently adopted a "collaboration-led" hybrid approach to work in order to provide employees with the flexibility to do the best work of their lives no matter where they are working. This means that for roles where it makes sense, you'll spend some of your time in our incredible workspaces (when it's safe to do so) and some of your time remote. Check out this updated list of where we can hire:
The Data Scientist on the performance analytics team will focus on building and automating campaign insights and data-driven optimizations for programmatic media campaigns. The Data Scientist will create custom algorithms and data insights/visualization that will support internal and external teams to drive performance. This role requires excellent technical skills and experience in data matching, analytical and machine learning applications, data mining, reporting, and dashboarding. Through the insights created the individual will contribute significantly to the strategy across various aspects of campaign planning, set-up, optimization, and insights.
Goal: Drive programmatic performance, surface key learnings/insights to ensure the success of the campaigns, and that we meet client business objectives.
Key Responsibilities: Log-Level Data Management, Analysis and Reporting:
Aggregated Data Analytics & Actionable Insights:
Measurement, Reporting & Dashboards Using Aggregated Data:
Test & Learn:
At the heart of the world's leading media agency network is a future-facing product company, building the tools to make media work for everyone. In partnership with the globe's leading clients, agency teams, media companies and technology platforms, we're using our privileged position to help our customers ascend to vantage points unique in our industry.
Our teams bring together agile product management, cutting edge data science and enterprise scale engineering to build products that will shape the next decade of data driven marketing. We believe consumer privacy, client confidentiality, brand growth and user experience are essential to performance and the sustainability of the advertising ecosystem and have assembled a global team with diverse skills and experience to help shape that future.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.