Wavemaker | Strategy Manager, Adelaide, South Australia

Agency GroupM
Created 09/07/2021
Reference 5523661002
Category Other
Country Australia
State South Australia
City Adelaide
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by:
  • deep knowledge we have of our clients' business
  • confidence to challenge what's gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP's global media investment management company. Discover more on wavemakerglobal.com , Twitter and LinkedIn

At GroupM our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Your role in a nutshell:

In this role you'll work with the Strategy Director, the National Strategy team and local client teams to be consultative, offering higher end, 'up-stream' strategic thinking to clients. Additionally, you'll work hard to ensure your great insights are linked through channel planning, connecting deeply with the investment team.

Your responsibilities:
  • Conduct market research on media consumption patterns for different markets and audiences.
  • Take high-level communications tasks and identify how a brand should behave in differently
  • Concept and develop culturally-relevant connection ideas that live in media environments
  • Work with talent in Wavemaker to help teach, nurture and grow
  • Write go-to-market strategies for the launch of communication campaigns utilizing a variety of channels, targeting tactics, partners, and data providers
  • Build out a connections framework for a category across all levels of a decision journey
  • Mine client, purchase journey and consumer data to uncover insights and inform decision-making
  • Prepare and deliver presentations to clients with your media findings and recommendations
  • Educate clients and internal stakeholders on media innovation trends and potential

The ideal person:
  • A motivated and passionate media professional that strives to understand "why"
  • Able to get things done, knows how to organize yourself and others
  • Can strike up conversation with the clients and media and talk the talk
  • Knows how to turn data and insights into a story
  • Can see communications trends and solutions clearly
  • Understand how tools and technology can help tell a story
  • Keeps ahead of the industry news, knows what's new and shiny in market
  • A trusted advisor that can quickly understand the client's business needs and develop a solution
  • Loves to actively share POV on market and industry, both educating our clients and building trust
  • You are a highly skilled communicator, that knows how to simplify the complicated media world and structure of an agency
  • Is seen as a pivotal thought leader by clients when it comes to trading, contracts, vendors and delivering
  • Numbers are a second language to you and you can translate between both fast, accurately and effectively.

You bring
  • Previous experience in a strategy and/or planning function
  • The ability to work with data to develop insights and recommendations for clients
  • A collaborative attitude and approach to solving problems
  • A mastery of your strategic capability, and a basic understanding across other forms of strategy, including, but not limited to: brand strategy, communications strategy, digital and media strategy
  • A constant curiosity to challenge the status-quo


About GroupM Australia

GroupM Australia takes pride in being a group built on a set of core values that extend to every aspect of our operation. We are committed to providing an empowering workplace that offers opportunities to learn, succeed and grow. We do this through our dedicated in-house training team who tailor our programs for every level of employee in every discipline across the group. GroupM is the largest media investment management company in Australia with 30% market share and over 800 employees. With such a unique culture, GroupM embraces workplace diversity, allowing our employees to bring different ideas and solutions to the workplace.

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