Senior Associate - Programmatic, San Francisco, California

Agency GroupM
Created 09/11/2021
Reference ozCjgfwu_13
Category Media
Job type Full-time
Country United States
State California
City San Francisco
Description

Position at GroupM Services

WORK LOCATION: A HYBRID WORK EXPERIENCE

At Mindshare, we believe that work is a part of life, not the other way around. To support that belief, we have recently adopted a "collaboration-led" hybrid approach to work in order to provide employees with the flexibility to do the best work of their lives no matter where they are working. This means that for roles where it makes sense, you'll spend some of your time in our incredible workspaces (when it's safe to do so) and some of your time remote. Check out this updated list of where we can hire:
  • California - LA or SF
  • Colorado - Denver
  • Florida - Miami/Fort Lauderdale
  • Georgia - Atlanta
  • Illinois - Chicago
  • Massachusetts - Boston
  • Michigan - Detroit
  • New York - New York City tri-state area (NY, NJ, CT)
  • North Carolina - Raleigh/Durham
  • Texas - Austin or Dallas/Fort Worth
  • Utah - Salt Lake City


ABOUT THE ROLE:
The Senior Associate will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role you'll gain e xposure to emerging digital media technologies, publishers and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing 1-2 entry-level team members.

OVERVIEW:

As Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our client's overall marketing objectives.

YOUR IMPACT:
  • Implement client campaign objectives into programmatic activation strategies; including building audiences and sourcing relevant inventory opportunities
  • Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Own operational tasks including budget management, billing and campaign creative trafficking
  • Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance
  • Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics
  • Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory
  • Develop technical skillsets in the utilization of relevant digital ad technology platforms, including DSPs, Ad Servers, DMPs and Third-Party Verification tools


YOUR QUALIFICATIONS:
  • 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning roles supporting a direct response or e-commerce client are strongly preferred. Non-Media related roles with an analytical or quantitative focus may also be considered for exceptional candidates.
  • Familiarity with key programmatic or digital media platforms
  • Proficient in Excel (Pivot Tables, Creating Charts, Basic Formulas, etc.)
  • Excellent verbal and written skills
  • Exceptional organizational skills and detail-oriented mindset


COMPANY OVERVIEW :
Get all the benefits of working with Fortune 1,000 clients in a dynamic and open environment where we take pride in what we do. We are looking for smart, hardworking professionals to drive business results as a member of the GroupM family.

GroupM is a WPP company. WPP is the world leader in marketing communications services, with 158,000 employees around the globe. Within WPP, GroupM is the consolidated media investment management operation and parent company to world-famous media agencies.

The work environment is an upbeat, positive, and comfortable one that cultivates creativity and innovation. We have offices in New York City, Boston, Chicago, Los Angeles, San Francisco, Irvine, Atlanta, and Seattle.

We are an equal opportunity employer

It is the policy of GroupM and its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.

GroupM Services

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