Mindshare | Business Manager - Digital, Karachi

Agency GroupM
Created 09/11/2021
Reference ooMSgfw2
Category Media
Job type Full-time
Country Pakistan
City Karachi

Position at Mindshare

Mindshare is an agency of GroupM, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Manager - Digital to join us. In this role, you will be responsible for to maintain relationships with the brand teams. you will work closely with the Managing Director - Mindshare and Chief Digital Officer to devise digital strategies for a portfolio of brands.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Managing Director - Mindshare

3 best things about the job:

  • You get to work some of the largest clients in the country.
  • Get to work closely with top publishers such as Google & Facebook.
  • Get to explore new digital platforms for your campaigns

In this role, your goals will be: In three months:
  • Integrated effectively and in good manner with clients, teams, vendors and partners
  • Understood the Agency and client's overall business, Mindshare's vision and ambition, our agency business model and the media industry.
  • Understood the Agency structure, role of and functioning of various verticals and tools.
  • Completely immersed in GroupM and Mindshare processes
  • Understood what needs to be accomplished by your team to achieve client and agency goals and ensuring the team is aligned with it.
In six months:
  • Secured a Trusted Advisor relationships with clients, based on your on-point recommendations, overseeing these to flawless execution and applying client servicing and media planning best practices.
  • Clearly crafted roadmap for growth of each digital vertical within the team (Planning/Performance/Programmatic).
  • Managed your team effectively to ensure client media KPIs are achieved within agreed timeline and budget with minimal intervention from your direct manager.
  • Ensure client concerns are handled regularly with problem solving any issues.
  • Ensure each team member has clear goals and KPIs and establish ground-rules to ensure efficiency and success.
  • Ensures client budgets are in line with agency revenue goals and you contribute to new business projects. Setting the digital way-forward for brands, setting the digital direction.

In 12 months:
  • Grown existing client brands by selling ideas and company products to the client that are in line with their business goals.
  • Map out new media/content/Tech/E-commerce opportunities that can lead to award winning pieces of work.
  • Mentored and trained your team to be better at their core skills.
  • Have contributed to the Mindshare culture through participation and behavior that aligns to the Mindshare values.

What your day job looks like at Mindshare:
  • Oversee strategy development and drive new platforms and technologies. Act as the functional expert and become the planners lead partner to attend, present and provide counsel at all significant client meetings.
  • Help in deciding on platforms with respect to campaign objectives and guide on overall planning accordingly.
  • Troubleshoot execution bottlenecks and oversee timely deployment as well as KPI delivery.
  • Oversee target achievement and annual KPI deliverables.
  • Act as a lead for the team and develop good working relationships with client teams to achieve mutual goals.
  • Lead and maintain responsive working relationships on the category to identify potential opportunities
  • Act as a lead for the team and develop good working relationships with client teams to achieve mutual goals.

What you'll bring:
  • A solid knowledge of digital media, search/ social/ video/ display- platforms, audience planning, data, analytics, programmatic buying (or a role that covers above knowledge areas).
  • A track record of delivering exceptional digital work for clients or as a client.
  • Ability to conduct client/team trainings/workshops while managing and grooming team members.
  • Good communication and presentation skills with strong analytical skills and data-driven thinking.
  • Experience in audience planning and performance marketing will be considered an advantage.

Minimum Qualifications
  • Must be a BBA / MBA from a reputable university of equivalent.
  • Minimum 6-8 years' experience leading Digital Media Marketing at scale with a solid team management experience .

More about Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia's Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world's best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP's Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019 ).

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: @mindshare ; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare .

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.


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