Content Strategist, London

Agency Hogarth
Created 09/11/2021
Reference 4058713004
Category Other
Country United Kingdom
City London
Hogarth Worldwide is the world's leading creative content production company. Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world's most famous brands.

Founded 13 years ago, Hogarth has grown from a start-up to over 4,500 people, across 30 key cities and is now part of WPP. Obsessively striving for better is in our DNA, it is the reason for our existence and continues to drive us forward in all that we do, making Hogarth an exciting place to work and a great place to achieve your career ambitions.

The Role:

Content requirements for clients have grown tremendously over the recent years. Client demands are evolving fast and we are expanding our content production offering to support them in the area of content planning and creation. As part of this we are looking to build the team and with a new content strategist role - specifically to help clients plan and design the right solutions for our clients specific needs.

It will be a pivotal role in the team and be expected to understand client content requirements as well as partnering with them and our creative community to establish which content is performing (including developing robust benchmarking data) and why. It will require a balance of strong data and analytical skills with the deep channel expertise.

The role needs a real will require direct client engagement, being able to lead and develop relationships, support pitches and be a key driver of this new team.

Key responsibilities:

  • Building strong trusted relationships with all direct clients interested in reaching and engaging audiences in a digital environment
  • Providing ongoing strategic recommendations for delivering better content, faster and smarter, with a specific focus on dynamic creative and personalisation
  • Overseeing and driving the development of strategic and technical proposals and solutions to our clients, working closely with our Heads of Client Service and Heads of Production
  • Liaising across the wider Hogarth Worldwide teams (from a brand team or local market) to support and also consolidate relevant strategies, technologies and ways of working back to the central team.
  • Leveraging any relevant proprietary or 3rd party technology platforms to improve efficiency and effectiveness of our dynamic and rick media digital campaigns
  • Working with our performance data lead to ensure the surfacing of valuable client insights. Specifically building out our creative analysis and benchmarking data offering.
  • Instilling a culture of quality and pride in all work crafted and executed into market
  • Recruiting and retaining the best talent and developing a high-performance culture across the growing team
  • Communicating our vision and purpose consistently across all internal and external stakeholders

Requirements:
  • A first-hand understanding and over 8 years of experience of comms planning, with a particular bias around data, performance and social.
  • An in depth understanding of all forms of advertising production (moving image, digital and print)
  • A passion for the creative product and how to use insight and data to deliver this
  • A hunger for innovation and challenging the status quo
  • A self-starter who is able to think strategically and solve business problems independently
  • Is a confident presenter verbally and in written documents
  • Commercially focused with a passion for delivering and exceeding results
  • Fluent in ad servicing, DMP, DSP technologies and platforms
  • Demonstrated ability to work in a team environment and autonomously
  • Ability to multi tasks seamlessly and manage responsibilities
  • Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands-on and highly organised approach to all tasks
  • Enthusiastic and positive attitude with a proactive approach to all tasks;

#LI-SC1

Diversity and Inclusion
Hogarth is committed to diversity and inclusion, through our ideas, our people, how we behave and conduct ourselves. Creating a truly inclusive culture at all levels of the organisation that encourages different points of view, making Hogarth not only a better company and place to work but an environment where everyone experiences connection, opportunity and a sense of belonging. Please contact careers@hogarthww.com if you need the job advert or form in another format. Data
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to Hogarth WW. Before you do this, we think it's a good idea to read through our Privacy st atement . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Get new jobs by e-mail

Our job alerts contain the latest job openings from across the WPP network. The alerts are sent by email and you can unsubscribe at any time. For further information about how we process your personal data see our privacy policy.