Associate Planning Director (healthcare), Atlanta, Georgia

Agency VMLY&R
Created 09/11/2021
Reference 5147_0
Category Strategy
Job type Full-time
Country United States
State Georgia
City Atlanta
Description

Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.

We are looking for Associate Planning Director to join our Health and Wellness Practice.

The Associate Planning Director will expand our collective reservoir of empathy for the consumer; to make sure everyone understands that there is a person at the end of every product and service. Not demographics. Not a caricature. But a real human being with veins and arteries, with dreams and aspirations. Out of this, we craft insights and creative briefs to inspire unique, breakthrough creative. And then we tirelessly advocate on behalf of the brand and consumer to ensure that every concept the client sees is on-brand, on-target and laddering back to the goals and objectives of the initiative.

Responsibilities
  • Develop marketing plans, communication and consumer touch-point strategies
  • Cultivate a deep understanding of the intersection of consumer motivations and client business needs.
  • Work with consumer insights teams from client-side and VMLY&R's primary and secondary researchers to translate findings into insights that fuel great creative
  • Craft insightful, smart creative briefs and lead inspired briefings; remain an active contributor throughout the creative development process
  • Monitor and interpret cultural and social trends relevant to the client's business and our audience lives'
  • Be a thinker and a doer, an innovator and visionary with a creative imagination
  • Architect impactful omni-channel content and experience strategies
  • Partner with Account Management and Creative to grow the business
  • Design and facilitate collaborative workshops and ideation sessions

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills
  • Proven ability to rapidly synthesize large quantities of information, identify critical observations and insights, and summarize driving implications and opportunities
  • Ability to strategize an engaging social/digital experience, utilizing multiple platforms to deliver an engaging and compelling brand story
  • Proven ability to inspire creativity, foster collaboration and rally teams around an idea.
  • Experience crafting impactful POVs and thought-leadership pieces for external and internal audiences
  • Ability to effectively lead, influence and negotiate across different disciplines, internal and external, to achieve desired outcomes across connected omni-channel plans
  • Direct client experience and presentation skills to intimate and large groups of stakeholders.

Required Experience
  • Minimum of a bachelor's degree and a multidisciplinary background in creative strategy and insights, brand strategy, integrated strategy, and/or account planning
  • 4-6 years of relevant strategic experience
  • Experience with qual, quant and syndicated research tools
  • Passion for Health and Wellness. Pharma DTC experience a big plus.
  • A blend of HCP and Consumer-side strategy experience desired
  • Experience with journey mapping a big plus
  • Deep knowledge and experience with integrated marketing communications, specifically digital channels and platforms. CRM experience a big plus. Experience with website development a plus

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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