Advertising Clearance Paralegal - USA, London

Agency WPP
Created 09/15/2021
Reference 5525004002
Category Other
Country United Kingdom
City London
Working at WPP means being part of a global network of more than 100,000 talented people in 112 countries. Our company creates transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology. WPP and our award-winning agencies work with most of the world's biggest companies and organisations - from Ford, Unilever and P&G to Google, HSBC and the UN. Our clients include 69 of the FTSE 100, 348 of the Fortune Global 500, all 30 of the Dow Jones 30 and 70 of the NASDAQ 100.

WPP has headquarters in New York, London and Singapore and a corporate presence in major markets worldwide. The company is quoted on the London Stock Exchange and the New York Stock Exchange.

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Why we're hiring:

As the USA focused Advertising Clearance Paralegal, you will work closely with all members of the Business Affairs team within WPP Legal to provide commercial legal advice to WPP's agencies. You will assist the team with the providing clearance and intellectual property advice related to fast moving projects in the USA.

The mission of the Business Affairs team is to partner with the business to provide swift pragmatic commercial advice, to enable agencies to win work and to reduce risk.

What you'll be doing:


You will assist with day-to-day advertising clearance and content queries for some of WPP's largest global and US based clients, ensuring quick response times to WPP's agencies and a compliant clearance process. You will manage a global advertising content clearance process, which means carrying out review of advertising content and copy in all mediums (TV, digital and print) for IP issues, regulatory compliance, influencer issues, claims substantiation, competitions and sweepstakes, promotional offers, and internal and client policy compliance. This will include performing preliminary and global trademark searches for proposed branding, taglines, signage, design, etc. You will have the opportunity to improve your understanding of US advertising clearance and intellectual property laws as you advise agency teams on risk assessments in scripts, rough cuts and final creative. You will become familiar with WPP client advertising standards and approach to advertising in order to provide advice to WPP agencies.


You will vet vendors for compliance with contracting guidelines and review client contracts such as MSAs. You will work with agency and WPP legal counsel on various contracting issues such as talent agreements, production contracts, updating releases, legal templates, vendor insurance coverage, and various licensing agreements.

Legal Research:

You will conduct legal research for all members of the Business Affairs team within WPP Legal, in relation to advertising standards and intellectual property law. You will assist with drafting legal updates to WPP agencies if laws change and processes change, ensuring that the business runs as efficiently as possible.

What you'll need:
  • Good understanding of intellectual property laws (copyright, trademark, patent, etc), FTC Advertising and Marketing rules, familiarity with required disclosures for influencer marketing campaigns and an understanding of global advertising standards.
  • Approachable, collaborative and keen.
  • Excellent organizational skills.
  • Excellent communication skills and ability to communicate with colleagues in global markets and legal teams in WPP agency networks.
  • US based advertising hold co or agency undertaking advertising clearance, whether in legal or business affairs function in agency.
  • Experience in legal research and ability to summarise complex legal text.

Who you are:

You're open : We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic : We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with confidence: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we deliver extraordinary every day.

What we'll give you:

Passionate, driven people - We champion a culture of people that do extraordinary work.

Scale and opportunity - We offer the opportunity to create, influence and deliver projects at a scale that is unparalleled in the industry.

Challenging and stimulating work - Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

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