Director, Growth, San Francisco, California

Agency GroupM
Created 10/08/2021
Reference oHBLgfw3_13
Category Analytics
Job type Full-time
Country United States
State California
City San Francisco

Position at Acceleration

As our clients find themselves in an increasingly complex world of marketing and media, we work with them to simplify and demystify what can at first appear complex. The Director of Growth, is a role embedded at the Agency, where you will work with Client Leads and Clients across GroupM and WPP to surface opportunity for Acceleration, and value for our clients. The role is critical as it ensures client teams across our network have easy and rapid access to the best consulting teams and Google technologies. The role will focus on the Google Marketing Platform (GMP) and Google Cloud Platform (GCP)

As a Growth Director you will be aligned to an agency inside GroupM. You will sit and work alongside client teams in the agency, connect with our Growth Consultants at Google, and with our consulting practitioners to craft and sell proposals that meet our client's needs. You will be responsible for revenue growth, managing leads, coordinating and qualifying leads with the team. You will be happy selling individually, as well as part of a wider team. You go beyond the role of a traditional Business Development Director as you will have a depth of understanding of GMP and GCP technologies and be able to advise clients.

You will be a strong relationship builder, identifying new opportunities and educating the network about our consulting capabilities. You have a consultative sales approach and an understanding of the digital transformation space. It is critical that you will be able to articulate value, inspire and sell the impact that data and marketing technology can have on transforming a business. As a trusted advisor, you are the person who will collaborate with our client leads.

  • Evaluate, create and drive Google opportunities (tech and consulting) and pipeline across our strategic accounts
  • Build relationships across both our account teams and the leadership teams within our network
  • Be the single point of connection from the Agency into Acceleration, and represent us in key client meetings
  • Present and build on our credentials with best in class examples of our work.
  • Be an evangelist for our proposition and showcase it internally as well as externally
  • Deliver and maintain accurate forecasting for business planning purposes
  • Develop an extensive network within our partners and within our group
  • Nurture a strong pipeline of net new opportunities that continually evolve
  • An ability to qualification and prioritize inbound nett new revenue opportunities
  • Engagement of pre-sales resources at the right time via the PMO
  • Become an expert in our overall offering and that of key technologies within the Google stack.
  • Help develop and drive initiatives to increase our profile within the industry and experts across the Google stack.

  • 10 years plus experience within the Agency, Ad-Tech, Martech or consulting environment
  • Have hands-on experience crafting proposals for consulting engagements
  • Have a working understanding of GMP (and GCP a bonus)
  • Ability to strategically navigate organizations and work with cross-functional teams
  • Up-to-date on Marketing trends in data and tech and interest in data-driven marketing
  • Commercial orientation with some experience/ interest in crafting statements of work and building pricing for service business
  • Comfortable with presenting ideas to sr. leaders in team and client meetings


Acceleration is WPP's specialist practice for Google Marketing & Cloud Platforms. We are a curious team of highly skilled data and technology practitioners, inspired by experimentation and new ideas. This is the lifeblood of the future-forward solutions we deliver, that empower our clients to compete every day, in a dynamic environment. And it is the reason we have become trusted advisors to CEOs, strategic partners to CMOs, and operational partners to CIOs, around the globe.

We help clients leverage the power of Google's Marketing and Cloud platforms to transform their marketing organizations and accelerate growth. With access to expert consultancy services and a deep bench of specialized skills, we deliver what marketers need to compete effectively, increase efficiency, and drive growth. We are well known for our open, transparent, and honest relationships with clients. We identify opportunities for innovation while remaining firmly grounded in business reality. We demystify complex tasks and impart knowledge without hype or pretense, and we shape marketing ecosystems to drive growth through the intelligent application of data and technology. Most importantly, we speak in specifics and get the job done.

Our contribution is measured by our clients' success. We understand that speed to value is critical. This is why we release value at every step of the process. Every day we build our skills and hone our craft to get our clients the results they deserve.

We are Acceleration: We turn bold ambition into business reality.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.


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