Position at Acceleration
Acceleration is WPP's specialist practice for Google Marketing & Cloud Platforms. We are a curious team of highly skilled data and technology practitioners, inspired by experimentation and new ideas. This is the lifeblood of the future-forward solutions we deliver, that empower our clients to compete every day, in a dynamic environment. And it is the reason we have become trusted advisors to CEOs, strategic partners to CMOs, and operational partners to CIOs, around the globe.
We help clients leverage the power of Google's Marketing and Cloud platforms to transform their marketing organizations and accelerate growth. With access to expert consultancy services and a deep bench of specialized skills, we deliver what marketers need to compete effectively, increase efficiency, and drive growth. We are well known for our open, transparent, and honest relationships with clients. We identify opportunities for innovation while remaining firmly grounded in business reality. We demystify complex tasks and impart knowledge without hype or pretense, and we shape marketing ecosystems to drive growth through the intelligent application of data and technology. Most importantly, we speak in specifics and get the job done.
Our contribution is measured by our clients' success. We understand that speed to value is critical. This is why we release value at every step of the process. Every day we build our skills and hone our craft to get our clients the results they deserve.
We are Acceleration: We turn bold ambition into business reality.
ROLE OVERVIEW :
T he Implementation Engineer will work collaboratively with various business, technology and data experts to develop measurement frameworks of digital properties and implement the data collection techniques to gather rich data about the properties' performance. Beyond implementation, the Implementation Engineer will also be responsible for answering questions about the data and to support making the data actionable, with data-driven insights that inform and inspire the creative process for highly relevant and productive consumer experiences.
AREA OF EXPERTIZE:
Acceleration is part of WPP, the world's largest advertising and marketing services group. Clients come to us to solve today's biggest challenges, surrounding the use of data and technology, to support delivery of improved digital marketing experiences for their customers, across paid, owned and earned environments. Typically, their biggest area of investment is media, and using data and technology, to un-lock value in this area is critical. You will display a distinctive level of subject matter expertise on how to architect and deliver advertising / marketing technology and data strategies that accelerate client value, by increasing customer engagement and personalization in this area. Google is a key partner of ours, and a primary route to market - knowledge of the Google Marketing Platform as well as how Google Cloud can improve marketing efforts is a strong bonus.
The successful candidate will work on a daily basis with digital analytics platforms to explore complex data sets and make recommendations for marketing strategies and/or site design changes. They will need to be detail-oriented and have a strong technical and working knowledge of digital analytics technologies, and a high aptitude toward working with data visualization technologies and data schema. They will be an expert in identifying and developing data collection strategies to support standard and ad-hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.
As a Google Marketing Partner, our business has a strong relationship with Google and knowledge of the Google Marketing Platform, therefore the Implementation Engineer should have a strong working and technical knowledge of the Google / Digital Marketing Products including Campaign Manager, Display & Video 360, Google Analytics 360, Google Search 360 and be the advocate of that technology and developments within the team and be excited by innovation and technology in our industry.