Position at Acceleration
Acceleration is WPP's specialist practice for Google Marketing & Cloud Platforms. We are a curious team of highly skilled data and technology practitioners, inspired by experimentation and new ideas. This is the lifeblood of the future-forward solutions we deliver, that empower our clients to compete every day, in a dynamic environment. And it is the reason we have become trusted advisors to CEOs, strategic partners to CMOs, and operational partners to CIOs, around the globe.
We help clients leverage the power of Google's Marketing and Cloud platforms to transform their marketing organizations and accelerate growth. With access to expert consultancy services and a deep bench of specialized skills, we deliver what marketers need to compete effectively, increase efficiency, and drive growth. We are well known for our open, transparent, and honest relationships with clients. We identify opportunities for innovation while remaining firmly grounded in business reality. We demystify complex tasks and impart knowledge without hype or pretense, and we shape marketing ecosystems to drive growth through the intelligent application of data and technology. Most importantly, we speak in specifics and get the job done.
Our contribution is measured by our clients' success. We understand that speed to value is critical. This is why we release value at every step of the process. Every day we build our skills and hone our craft to get our clients the results they deserve.
We are Acceleration: We turn bold ambition into business reality.
The Lead Technical Consultant will be key for designing measurement frameworks and implementing data collection techniques for Clients. As the lead technical consultant, you will work with clients to identify core measurement needs and document and translate those into delivery of implementation projects across a variety of marketing technology solutions including digital analytics solutions. The successful candidate will be an expert in identifying and developing data collection strategies to support standard and ad-hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.
AREA OF EXPERTISE:
Acceleration is part of WPP, the world's largest advertising and marketing services group. Clients come to us to solve today's biggest challenges, surrounding the use of data and technology, to support delivery of improved digital marketing experiences for their customers, across paid, owned and earned environments. The lead technical consultant will have a background in technical applications across multiple disciplines including digital technology, mobile, digital marketing, and SaaS based solutions and databases. Predominantly, the focus will be for our key partner, Google, and implementation of solutions like Google Analytics 360 but a plus will be of having knowledge more broadly with respect to technologies like CDPs and experience analytics solutions. Knowledge of the Google Marketing Platform as well as how Google Cloud can improve marketing efforts is a strong bonus.
We are looking for a lead technical consultant to offer domain expertise and client support for our NA market. You will work closely with stakeholders and various client-side departments to oversee design, development, and validation of Analytics data for the Google Analytics platform which may be deployed through a variety of tag management solutions client-side as well as server-side.
This role focuses on the design and implementation of customized analytics and attribution strategies as well as creating training and deployment processes that scale globally. This includes the assessment of user-level data and integration with real-time technologies; formulating testing mechanisms to measure and optimize media performance; and overseeing the execution of recommendations for optimal performance across the wide base of paid and unpaid, online and offline media channels that our clients leverage.
The candidate will have the ability to lead implementation projects as well as deploy the solution themselves and analyze the outcomes. Understanding how to write business requirements documentation in addition to technical documentation for deployment will be required so that the line of communication between product managers and technical teams will be open and best practices followed.