Position at Acceleration
Acceleration is WPP's specialist practice for Google Marketing & Cloud Platforms. We are a curious team of highly skilled data and technology practitioners, inspired by experimentation and new ideas. This is the lifeblood of the future-forward solutions we deliver, that empower our clients to compete every day, in a dynamic environment. And it is the reason we have become trusted advisors to CEOs, strategic partners to CMOs, and operational partners to CIOs, around the globe.
We help clients leverage the power of Google's Marketing and Cloud platforms to transform their marketing organizations and accelerate growth. With access to expert consultancy services and a deep bench of specialized skills, we deliver what marketers need to compete effectively, increase efficiency, and drive growth. We are well known for our open, transparent, and honest relationships with clients. We identify opportunities for innovation while remaining firmly grounded in business reality. We demystify complex tasks and impart knowledge without hype or pretense, and we shape marketing ecosystems to drive growth through the intelligent application of data and technology. Most importantly, we speak in specifics and get the job done.
Our contribution is measured by our clients' success. We understand that speed to value is critical. This is why we release value at every step of the process. Every day we build our skills and hone our craft to get our clients the results they deserve.
We are Acceleration: We turn bold ambition into business reality.
Reporting to the Chief Technology Officer - NA, the Lead Technology Consultant - Media will work collaboratively with various business, technology and data experts to evaluate our clients' current media solutions, recommend, implement and optimize media solutions to push the boundaries of what has been done before.
AREA OF EXPERTIZE:
Acceleration is part of WPP, the world's largest advertising and marketing services group. Clients come to us to solve today's biggest challenges, surrounding the use of data and technology, to support delivery of improved digital marketing experiences for their customers, across paid, owned and earned environments. Typically, their biggest area of investment is media, and using data and technology, to un-lock value in this area is critical. You will display a distinctive level of subject matter expertise on how to architect and deliver advertising / marketing technology and data strategies that accelerate client value, by increasing customer engagement and personalization in this area. Google is a key partner of ours, and a primary route to market - knowledge of the Google Marketing Platform as well as how Google Cloud can improve marketing efforts is a strong bonus.
We are looking for a Lead Media Consultant to offer domain expertise and client support for our UK market. You will work closely with stakeholders and various client-side departments and collaborate across the Paid Media, Client Management, and Google Partner teams as the Lead Consultant across client media solutions.
In this role, you will support the business through consulting with clients to advance their strategy, planning, executing media and technology programs on behalf of amazing brands, pitching, and supporting all aspects of our clients' media activation. Additionally, Media Leads are tasked with developing and supporting their team as well as the broader Data, Analytics & Insight Teams through training, mentorship, and larger process implementation.
The Lead Media Consultant is an expert in the industry landscape and best practices in navigating Search, Social, Display, Video, Audio, and Connected TV activation. The Media Lead develops long-term partnerships with our clients, continuously evaluating their media effectiveness, optimization, and innovation to ensure their businesses benefit and facilitate growth through that relationship.
As a Google Marketing Partner, our business has a strong relationship with Google and knowledge of the Google Marketing Platform, therefore the Media Lead should have a strong working and technical knowledge of the Google / Digital Marketing Products including Campaign Manager, Display & Video 360, Google Analytics 360, Google Search 360 and be the advocate of that technology and developments within the team and be excited by innovation and technology in our industry.