Position at Acceleration
Reporting to the Chief Consulting Officer - NA, the Principal Consultant plays a critical role surfacing, scoping, and delivering data and technology consulting engagements with our clients. Typically the entry point into any client opportunity, the Principal Consultant will understand the challenges, define an approach, and ensure the right mix of skills, resource and guidance are applied, in order to deliver qualifiable business value. As Principal Consultant, your duties include working directly with clients, analyzing and planning business strategy, and advising clients on data and technology solutions. You will build strong, trusted advisor relationships with clients, and also be responsible for leading the team during client projects, and overseeing it's daily operations. You will work with strong subject matter experts across marketing data and technology, and contribute to defining the new client operating model, roles and processes, in order to ensure new data and technology solutions are adopted. As well as playing a subject matter and leadership role, the Principal Consultants plays a critical commercial function, and stays with the project, responsible for un-covering and defining future phases, each realizing additional value for the client, and Acceleration.
AREA OF EXPERTIZE:
Acceleration is part of WPP, the world's largest advertising and marketing services group. Clients come to us to solve todays biggest challenges, surrounding the use of data and technology, to support delivery of improved digital marketing experiences for their customers, across paid, owned and earned environments. Typically their biggest area of investment is media, and using data and technology, to un-lock value in this area is critical. You will display a distinctive level of subject matter expertise on how to architect and deliver advertising / marketing technology and data strategies that accelerate client value, by increasing customer engagement and personalization in this area. Google is a key partner of ours, and a primary route to market - knowledge of the Google Marketing Platform as well as how Google Cloud can improve marketing efforts is a strong bonus.
Right now, strong candidates will be leading small, cross functional teams of experts, who are grappling with how brands use data and martech/adtech to deliver seamless omni-channel experiences to their customers across paid, owned and earned media. They will have gone under the hood of marketing clouds from Salesforce, Adobe, Google and others, and tried to figure out how this infrastructure can deliver true value to the client organization, including the changes required to marketing operations to truly adopt customer centric marketing. They will have designed and run multi-workstream consulting programs, and nothing will excite them more than finding solutions to some of the toughest challenges marketing faces today - they should thrive in a workshop environment, working collaboratively and openly with clients and colleagues alike. Whilst much of the role is about leading a team, we need an individual who has worked in the subject matter and is not afraid to get their hands dirty.
Acceleration is WPP's specialist practice for Google Marketing & Cloud Platforms. We are a curious team of highly skilled data and technology practitioners, inspired by experimentation and new ideas. This is the lifeblood of the future-forward solutions we deliver, that empower our clients to compete every day, in a dynamic environment. And it is the reason we have become trusted advisors to CEOs, strategic partners to CMOs, and operational partners to CIOs, around the globe.
We help clients leverage the power of Google's Marketing and Cloud platforms to transform their marketing organizations and accelerate growth. With access to expert consultancy services and a deep bench of specialized skills, we deliver what marketers need to compete effectively, increase efficiency, and drive growth. We are well known for our open, transparent, and honest relationships with clients. We identify opportunities for innovation while remaining firmly grounded in business reality. We demystify complex tasks and impart knowledge without hype or pretense, and we shape marketing ecosystems to drive growth through the intelligent application of data and technology. Most importantly, we speak in specifics and get the job done.
Our contribution is measured by our clients' success. We understand that speed to value is critical. This is why we release value at every step of the process. Every day we build our skills and hone our craft to get our clients the results they deserve.
We are Acceleration: We turn bold ambition into business reality.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.