Senior Strategist NBCU Peacock NY, New York, New York

Agency Essence Global
Created 10/14/2021
Reference 7821H
Category Strategy
Country United States
State New York
City New York
About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About the role

Strategy is about inspiring excellence by putting the consumer first. They are accountable for developing & applying audience, market and product insight to identify the specific challenges and opportunities presented, and providing strategic direction + guidance to implementational planning teams to deliver against objectives.

Some of the things we'd like you to do:
  • Develop an understanding of the client's business environment and strategy.
  • Collaborate with team leads across Strategy, Media Planning, and Analytics to define project objectives, set key performance metrics, and execute project approach.
  • Participate in research, internal brainstorming sessions and partner meetings.
  • Contribute to audience research activities (in conjunction with internal, client or 3rd party) research teams.
  • Perform competitive analysis and identify gaps and opportunities in the marketplace.
  • Assemble strategic insights and cultural trends for internal and external audiences.
  • Understand and present emerging behaviors, technologies, and companies that are changing our client's businesses.
  • Contribute to thought leadership activities

A bit about yourself:
  • 5+ years of strategy experience in a media, creative or an innovations agency setting.
  • Professional experience and personal passion for digital communications and experiences.
  • Expertise in media performance metrics, syndicated research products, research design, and methodologies.
  • Strong quantitative and analytical skills.
  • A multi-tasker with solid project management skills managing multiple engagements at once.
  • Experience using research tools like comScore, Nielsen, and eMarketer, as well as social media analytics systems.
  • Proven ability to write clearly; analyze and interpret data with client needs in mind; and most importantly translate research into insights.

What you can expect from Essence

Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

What you can expect from Essence:

Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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