Associate Director, Investment Analytics, New York, New York

Agency GroupM
Created 10/14/2021
Reference oZaMgfwV
Category Media
Job type Full-time
Country United States
State New York
City New York
Description

Position at GroupM

OVERVIEW:

The research team provides services in strategic consultancy, market intelligence, training, and new research tool development. Cross-screen video optimization is one of the most important topics in implementation research today. As non-linear video grows in size and complexity, the research team needs to lead the industry in developing tools, techniques, and best practices, which presents a rare opportunity to be at the forefront of rapid change in our industry. The Associate Director will be expected to conduct these projects. It requires someone with advanced knowledge of reach accumulation and optimization and the ability to evaluate "the new." The Associate Director will also be an internal consultant to client teams across GroupM that are facing optimization challenges and can be client-facing, if necessary. For new business pitches that require optimization, they will help manage RFP's.

YOUR IMPACT:
  • Manage day-to-day project lists.
  • Provide guidance to clients on optimization issues.
  • Evaluation of syndicated surveys and tools for agency use.
  • Provide direction for utilization of syndicated and proprietary tools.
  • Oversee the evaluation and utilization of new information sources.
  • For assigned accounts, provide direction and support for all research needs.


YOUR QUALIFICATIONS:
  • Bachelor's Degree or equivalent combination of education, training and experience
  • Or Master's in Business or Operations Research
  • 8+ years' experience in media/marketing research, communications planning, or implementation
  • Effective managerial, communication and analytical skills
  • Proficient in MS Office, Nielsen software, DDS
  • Thorough knowledge of video optimization


ABOUT GROUPM

GroupM is the world's leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM's portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

Take A Virtual Office Tour: https://roundme.com/tour/368027

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

GroupM

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