Position at Mindshare
Mindshare is a global media agency network with billings in excess of US $34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
Each office is dedicated to forging a competitive marketing advantage for businesses and their brands based on the values of speed, teamwork, and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group.
Department - Business Intelligence & Analytics
The Associate Director, Commerce Analytics helps to bridge the gap between Mindshare's clients and the internal practice areas of Digital Insights, Planning, and Investment. Our Business Intelligence & Analytics team collects and analyzes both quantitative and qualitative data to create vivid, compelling and actionable insights for our clients. The group encompasses Mindshare's digital analytics, research, modeling and technology offerings. We are an integral part in supporting the media investment teams as they allocate media budgets and optimize effective plans for their accounts.
The Associate Director will work closely with the ULTRA Commerce Planning and Investment teams to optimize media strategy and investment. This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams. Learnings are communicated and merchandised primarily through Media Business Reviews on an annual, biannual, quarterly, and campaign-by-campaign basis. These reports extend across all retailer categories, in brick and mortar stores, as well as in the digital marketplace. The individual will also be tasked with designing a strategic plan for the three-person ULTRA Commerce Media Analytics Team and will be responsible for the execution and implementation of that vision. The ultimate goal is to build a best-in-class center of excellence for Commerce & eCommerce Media that is grounded in data and measurement.
Mindshare is an EEO/AA Employer, M/F/Disability/Veterans
Non Discrimination Disclosure: We do not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status, disability, veteran status, or any other status or class protected by applicable law. We apply this policy to recruiting, hiring, training, testing, compensation, promotion, transfer, benefits, and all other terms and conditions of employment.
Mindshare is winning new business and expanding - come grow with us!
Visit Mindshare online at http://www.mindshareworld.com/jobs