Group Account Director, Search & Social, Toronto, Ontario

Agency GroupM
Created 10/14/2021
Reference ogu8gfwS
Category Media
Job type Full-time
Country Canada
State Ontario
City Toronto

Position at GroupM Services

Job Title: Group Account Director, Search & Social

Department: GroupM Services, Search & Social

Location: Toronto

Reporting to: VP, Operational Excellence

Purpose of Job:

The Group Account Director is responsible for overall management and leadership of agency Search, Social, eCommerce and performance teams that support a wide variety of accounts. The Group Director will maintain constant communication with the team leads within the agency and across the GroupM Canada network, as well fostering the career growth, management skills and expertise for the next generation of data-driven search, social, eCommerce and performance specialists that support planning and buying of biddable media.

The ideal candidate will bring experience in biddable media, ecommerce, process development, team growth, and leadership. We are looking for a highly passionate and dynamic media professional keen on expanding their understanding, skills and experience within the agency search and social space.

Key Accountabilities:

Strategic Client and Agency Relationships
  • Identify business opportunities for new/existing clients within the agency
  • Establish and monitor KPIs and performance metrics of client campaigns
  • Work with clients and agency leadership to uncover business needs and objectives, build appropriate strategies, and identify/implement services to help achieve client goals
  • Provide strategic input to manage and develop campaigns with various strategies, such as, prospecting, remarketing, contextual targeting to meet client goals
  • Develop, maintain and refine trusted relationships and service levels that bridge key client and agency stakeholders
  • Proactively identify and solve client risks before they escalate
  • Ensure best practice optimization approaches to meet team objectives as well as workflows with internal groups
  • Base all decisions on empirical data using appropriate analytical techniques and with a strong appreciation of where assumptions are being made

Strategic Leadership
  • Demonstrate thought leadership for your clients, agency partners and the overall industry
  • Educate clients on the importance of search, social and eCommerce while ensuring integration in holistic media plans
  • Understand clients' business and generate new ideas to enhance client performance
  • Provide effective analysis to support marketing recommendations
  • Build trust, credibility, and client referrals
  • Assist clients define their performance marketing approach to achieve business results
  • Develop Search, Social, and e-Commerce strategies, forecasting, and planning for key accounts
  • Manage project plans, scope of work, and timelines to ensure deliveries

P&L Accountability and Business Development
  • Own team's P&Ls within GroupM agency
  • Identify and improve account profitability, billings and revenue with agency partners
  • Collaborate with agency partners to identify and develop new client sales proposals
  • Manage budgets and re-forecast as necessary
  • Develop and present performance media strategies for new business pitches
  • Collaborate with account leads to identify opportunities for SEO, Content, e-commerce, and other biddable media

Coaching, Training, Mentoring and Team Growth
  • Lead activation team on campaign management and optimizations to achieve KPIs
  • Developing staff plans and monitoring hours to ensure client focused service levels
  • Fostering professional development through coaching and mentoring

Brand Management and Communications Planning
  • Assist in the branding of the agency as the authority in the industry through collaboration in planning and participation our marketing efforts.
  • Drive visibility and positive reputation of the agency through participation in industry events, associations, speaking engagements and other networking opportunities.

Skills and Behaviour:
  • Proven leadership, account management, analytical, and problem solving skills
  • Demonstrated track record of client relationship development and service
  • Strong knowledge or experience account management/coordination, buying, client/campaign strategy, and media planning
  • Proven ability to lead successful campaigns
  • Superior verbal and written skills with outstanding presentation ability
  • Strong interpersonal/communication skills
  • Keen attention to detail
  • Proven leadership and mentoring skills
  • Leader to cross functional project teams across the organization
  • Creative thinker with analytical skills
  • Base all decisions on empirical data using appropriate analytical techniques and with a strong appreciation of where assumptions are being made

Education and Experience
  • 6+ years of related industry experience, preferably agency
    • SEM, Paid Social, eCommerce required
    • SEO and Programmatic nice to have
  • 5+ years of demonstrated strong client relationship responsibility

GroupM is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

GroupM Services

Get new jobs by e-mail

Our job alerts contain the latest job openings from across the WPP network. The alerts are sent by email and you can unsubscribe at any time. For further information about how we process your personal data see our privacy policy.