WaveMaker | Associate Director, Strategic Planning, Shanghai

Agency GroupM
Created 10/14/2021
Reference oXsNgfwc
Category Media
Job type Full-time
Country China
City Shanghai

Position at Wavemaker

Overview of job

Wavemaker is an agency of GroupM, the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Associate Planning Director to join us.

We are seeking an outgoing, enthusiastic and rounded digital practitioner with about 6 years of experience to lead a selection of our clients in digital marketing excellence in Shang. You would operate as a member of a client team, working closely with specialist units (Search, Social, Performance and Content) to develop integrated digital solutions for clients.

3 best things about the job:
  1. You will be working in a unique "integrated" agency with digital, media and creative specialists all under one roof.
  2. Puts you on the cutting edge of digital advertising and digital measurement.
  3. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region

Measures of success - ( for Line Manager's reference )

In three months:
  • Been up to speed with client's portfolios/value proposition and able to articulate this confidently
  • Started to build relationships with the key decision makers within the current pipeline
  • Been familiar with all functions in GroupM and well organized the daily routine

In six months:
  • Been well recognized by key clients by demonstrating the digital leadership in terms of strategic planning, implementation etc.

In 12 months:
  • Had a mature pipeline at each stage of opportunity development
  • Created some client's additional demands and get further revenue for Wavemaker
  • Improved your team's capability

Responsibilities of the role:
  • Develop and build relationships with clients, be a trusted advisor on account requirements.
  • Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.
  • Deployment of best-in-class digital implementation across client portfolio.
  • Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
  • Campaign strategy & planning, and integration with the wider comms.
  • Assist in training & up-skilling of client account teams.
  • Management, extraction & interpretation of clients' digital performance data.
  • Delivery of beyond-the-banner high value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.
  • Sharing of best practice with the wider Interaction community.
  • Conduct regular appraisals with designated team members.

What you will need:
  • 6-7 years of digital experience (agency background preferred)
  • An independent, self-driven individual with highly responsible nature
  • Ability to work in a matrix organization, managing complexity and challenges
  • Proven track record on the execution and development of digital strategies for clients
  • Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy
  • Chinese competency is a must (either Mandarin speaking or read/write Chinese if not spoken fluent Mandarin)
  • An understanding of China digital space is a major plus.

More about Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by:
  • deep knowledge we have of our clients' business
  • confidence to challenge what's gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP's global media investment management company. Discover more on wavemakerglobal.com.

About China

GroupM is the leading global media investment management company for WPP's media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world's largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP's data investment management group, Kantar, and together they account for almost 50% of WPP's group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.


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