Media Activation Coordinator, Bogota

Agency Essence Global
Created 10/15/2021
Reference 8242H
Category Media
Country Colombia
City Bogota
About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About the role

As part of Essence's continued growth, we are expanding our global reach by establishing an office in Bogota, Colombia. By joining Essence as an early employee of our LATAM expansion, you'll play a key part of a team that will assist in managing local in-region campaigns while also supporting larger North American--based campaigns from a centralized team.

The first department we are hiring for is the Media Activation team, which is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized with the utmost emphasis on work quality delivery.

Some of the things we'd like you to do:
  • Supporting SEM/Social/Display campaign launches for client[s]
  • Support of campaigns, including daily campaign pacing, optimisation, and campaign hygiene
  • Ensuring platform accounts are compliant with our defined best practices
  • Responsible for producing reports, including data inputting and suggesting insights
  • Publishing requests for proposals (RFPs) for relevant channels. This may involve either sending them to clients, or potential clients getting in touch with proposals
  • Responsible for sending publisher contracts [i.e. publisher insertion orders (IOs)] for relevant channels
  • Developing competencies for SEM/Social/Display channels to attain a practitioner-level working knowledge of most areas within the first 12 months of the role
  • Assist with internal data maintenance, issue identification and solution development that your team conducts

A bit about yourself:
  • You are proficient in English
  • Detail-oriented and responsive, with strong quantitative reasoning skills; you must be able to analyse data, draw conclusions and develop actionable recommendations as needed
  • Adaptable and able to flex with changes in prioritization to meet new or changed goals (including re. developing new skills)
  • Strong written and verbal communication skills
  • Strong organizational skills; ability to implement and adhere to and meet deadlines, and project-manage multiple campaigns
  • Concrete general knowledge of (and passion for) all areas of digital marketing and media
  • Good client relationship and management skills
  • Proven problem-solving skills and ability to think outside of the box for creative solutions
  • Proficiency in Microsoft Excel is desirable


What you can expect from Essence

Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

What you can expect from Essence:

Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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