Ogilvy Health - Promotional Copywriter - Healthcare Advertising, London, England

Agency WPP Health
Created 11/22/2021
Date expired 11/30/2021
Reference FC259B0783
Category Creative
Job type Full-time
Country United Kingdom
State England
City London

Ogilvy Health - one of the largest global networks in healthcare communications - provides strategic, integrated communication solutions for our clients, including many of the biggest names in the pharmaceutical, healthcare and medical device industries.

In the UK, we operate under the name Ogilvy Health UK and comprise over 170 healthcare communication specialists across medical education, medical communications, advertising, digital, public relations, and market access.


This role requires an excellent understanding of promotional healthcare communications strategy, with the ability to craft and deliver creative campaigns and materials based on scientific and strategic understanding, and an interpretation of product attributes and data.

A key part of this role is ensuring the creativity and scientific integrity of content developed across a number of accounts and disciplines (i.e., healthcare advertising, PR, patient engagement, etc.). We are an integrated agency, and a successful candidate must share our passion for offering solutions beyond the traditional.


Minimum requirements:

  • Copywriter with strong experience in writing promotional content for healthcare (i.e., advertising materials directed at healthcare professionals)
  • Experience within a medical or healthcare communications agency

Best case scenario:

  • Keen understanding of promotional medical communications strategy, including integration of market and competitor insights into positioning, messaging and, ultimately, content development
  • Willingness to work across project stages from creative conceptualisation and strategy through to material development and review
  • High attention to detail and ability to adapt to client's compliance needs
  • Strong presentation and storytelling skills
  • Ability to work across multi-disciplinary client teams during material development, including marketing, medical and legal
  • Ability to coordinate and motivate junior writers to ensure projects delivered in an accurate and timely manner



A fantastic place to build a career in contemporary advertising, digital, and communications.

We believe in the power of brands and science to open minds to better health. We exist to use creativity, storytelling and an understanding of human behaviour to help improve the lives of patients living with disease, and the healthcare professionals helping to treat them. Making a difference is what keeps us motivated, and we're looking for people to join us on this journey!

We have world class training programmes to support you throughout your career, from joining as a recent graduate through to leadership level.

You'll work with some of the biggest names in healthcare, on some of the most interesting brands. As part of the Promotional Copy team, you'll collaborate with teams across all areas of the business - co-creating with our greatest minds in creative, design, UX, strategy, medical communications, and brain and behavioural sciences.

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