Brand Consultant, New York, New York

Agency VMLY&R
Created 11/25/2021
Reference 5993
Category Strategy
Job type Full-time
Country United States
State New York
City New York
Description

Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.

VMLY&R's BrandAsset® Valuator Group (BAV) is seeking a highly skilled Brand Consultant to join our rapidly growing brand consultancy. Our proprietary brand equity model uses advanced statistical methods to provide brand insights and business solutions for our clients. We have a fast-paced team environment where initiative is valued, and creative thinking is encouraged.

The Brand Consultant will be assigned to client teams across a variety of consumer-driven categories, guiding analytic research and developing qualitative insights to provide clients with recommendations on brand and business strategies.

Responsibilities

Strategy
  • Creatively integrate statistical analysis with qualitative insights to form strategic recommendations for clients. Utilize brand positioning and dynamics, brandscape evaluations, brand imagery diagnoses, consumer segmentation and other marketing tools.
  • Apply understanding of clients' core business and organizational strategies to BAC recommendations

Analytics
  • Direct and assist analysts performing multivariate statistical work including: factor analysis, cluster analysis, perceptual mapping, linear and non-linear regression, and longitudinal modeling.
  • Interpret resulting data and build analytic and brand hypotheses

Client Relationship Management
  • Contribute to sales and renewal process, in support of Group Director
  • Interact with clients to manage deadlines and work stream of deliverables
  • Help manage and mentor team of Brand Analysts

Knowledge of Marketing and BrandAsset®Valuator Tool
  • Leverage knowledge of marketing industry to inform client projects and mentor Brand Analysts
  • Serve as expert in BAC

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. VMLY&R is a M/F Disabled and Vet EEO/AA Employer .

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