Associate Creative Director, Copy, New York, New York

Agency VMLY&R
Created 11/25/2021
Reference 5762
Category Creative
Job type Full-time
Country United States
State New York
City New York
Description

VMLY&R COMMERCE is WPP's newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R's connected brand promise, we help modern brands grow by unifying marketing strategies around commerce.

We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living Commerce TM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce - this is end-to-end.

The Associate Creative Director, Copy is responsible for the copywriting of print, digital and video direct response marketing materials, direct mail, advertising, and other collateral/branding efforts that conform to specific production and client branding guidelines while incorporating detailed strategic instructions from the Creative Director.

ACDs direct and inspire the copyeditors and junior copywriters on their creative teams to produce a high-quality creative product that is on strategy and consistent with the CD's expectations and the industry best practices.
This writer needs to have excellent communication and presentation skills, conceptual and strategic abilities, brand building experience, a firm grasp of fundraising best practices, and experience with multi-channel direct response techniques. The Copywriter assists in the development of new business pitch materials.

RESPONSIBILITIES:
  • Working closely with the team to support the development of donor-centric, insight-driven, integrated creative solutions
  • Creative concept and direction for marketing materials and campaigns
  • Resident client expert in brand, tone, messaging, offer opportunities
  • Proactive in keeping current on client activities and developments relevant to client's mission and outreach
  • Write multiple creative projects simultaneously and work with team members on strategy, timelines and deliverables along with quality control
  • Provide messaging and brand guidance and direction to ensure consistent alignment with brand standards & tone
  • Research on marketing trends, strategies and technologies used as best practices
  • Presentations and meetings with clients as well as agency teams
  • Work as a creative partner to the ACD - Art Director
  • Collaborate with team members to define the creative strategy, collaborate on timelines, facilitate timely delivery of deliverables, and troubleshoot any issues that may arise during the duration of every project
As part of the WPP Group, VMLY&R COMMERCE offers one of the best overall compensation packages in the business.

SKILLS & EXPERIENCE:
  • Excellent interpersonal and communication skills both verbal and written
  • Effective communication skills for internal team brainstorming, meetings and collaborations
  • Leadership skills; highly motivated and takes initiative
  • Enjoy challenging and fast paced work environment
  • Demonstrates high work ethic and professionalism with a team player approach
  • Displays high levels of integrity and attention to detail
  • Portfolio of creative examples that demonstrate excellent craft and innovative concepts
  • Ability to work, manage and collaborate effectively either remotely or in-office
  • Seven-plus years of experience in an agency setting
VMLY&R COMMERCE is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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