Senior Associate, Planning, Atlanta, Georgia

Agency GroupM
Created 01/08/2022
Reference oUzMffwe_3
Category Media
Job type Full-time
Country United States
State Georgia
City Atlanta

Position at Mindshare

The Senior Associate, Planning is responsible for the strategic planning, placement, and optimization of media campaigns. You will be responsible for ensuring client objectives are understood, service levels remain high, and client expectations are met with a strong focus on delivering results against core metrics.

The role requires an ability to be highly motivated, numerate, and articulate, both when speaking to clients, writing documents, and analyzing results. It also requires initiative and proactivity in growing the display accounts, increasing efficiencies, and identifying new client opportunities.

  • Ensure media campaigns are created and implemented to best achieve campaign performance and media efficiency goals
  • Monitor campaign delivery against impression goals and Key Performance Indicators as established with the client
  • Provides reporting, monitoring, and optimization of campaigns to ensure performance benchmarks are met
  • Serve as an internal champion for media executions across Account, Creative and Social teams
  • Develop, motivate, and train Asst. Planners

  • 1-3 years of media experience - agency side preferred
  • Strong experience in the management of accounts with a focus on performance
  • Demonstrate a high competency of using Microsoft Excel, Word and PowerPoint
  • Be comfortable managing multiple campaigns of varying size and objectives simultaneously
  • Experience using DoubleClick for Advertisers (DFA > DCM) and Prisma
  • Good knowledge of the fundamentals of Ad Serving and display technologies
  • Ability to think creatively, strategically, and identify and resolve problems
  • Strong organizational and time management skills
  • Excellent written and verbal communication skills
  • Ability to form strong relationships with clients, internal teams, and publishers


At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We'll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what's possible. It takes a team of people who invest in other's success, and together we make Mindshare the place where we do the best work of our career. We're a team that is radically honest - we call this our Authenticity Quotient. We are curious and competitive - that's our Passion Quotient. We embrace teamwork and adaptability - that's our Emotional Quotient. We're proud to be unmistakably #TeamMindshare.

GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.


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