Senior Associate, Programmatic, Los Angeles, California

Agency GroupM
Created 01/09/2022
Reference oa5Lgfw0_2
Category Media
Job type Full-time
Country United States
State California
City Los Angeles
Description

Position at GroupM Services

ABOUT THE ROLE:

The Senior Associate will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role you'll gain exposure to emerging digital media technologies, publishers and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing 1-2 entry-level team members.

As Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our client's overall marketing objectives.

YOUR IMPACT:
  • Implement client campaign objectives into programmatic activation strategies; including building audiences and sourcing relevant inventory opportunities
  • Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Own operational tasks including budget management, billing and campaign creative trafficking
  • Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance
  • Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics
  • Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory
  • Develop technical skillsets in the utilization of relevant digital ad technology platforms, including DSPs, Ad Servers, DMPs and Third-Party Verification tools
  • Manage the day to day responsibilities and QAing the work of entry-level direct reports
  • Help to train and onboard entry-level members of the team

YOUR QUALIFICATIONS:
  • 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning roles supporting a direct response or e-commerce client are strongly preferred. Non-Media related roles with an analytical or quantitative focus may also be considered for exceptional candidates.
  • Familiarity with key programmatic or digital media platforms
  • Proficient in Excel (Pivot Tables, Creating Charts, Basic Formulas, etc.)
  • Experience with other database, visualization tools or coding languages is a plus
  • Excellent verbal and written skills
  • Exceptional organizational skills and detail-oriented mindset
  • Ability to prioritize tasks effectively
  • Strong analytical abilities and quantitative skills

ABOUT GROUPM:

At the heart of the world's leading media agency network is a future-facing product company, building the tools to make media work for everyone. In partnership with the globe's leading clients, agency teams, media companies and technology platforms, we're using our privileged position to help our customers ascend to vantage points unique in our industry.

Our teams bring together agile product management, cutting edge data science and enterprise scale engineering to build products that will shape the next decade of data driven marketing. We believe consumer privacy, client confidentiality, brand growth and user experience are essential to performance and the sustainability of the advertising ecosystem and have assembled a global team with diverse skills and experience to help shape that future.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together

GroupM Services

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