Senior Insights Associate, Multicultural Marketing Analytics, Atlanta, Georgia

Agency GroupM
Created 01/13/2022
Reference ozIfhfwx_0
Category Analytics
Job type Full-time
Country United States
State Georgia
City Atlanta

Position at GroupM

Senior Insights Associate , Multicultural Marketing Analytics


Here at GroupM, the Multicultural Marketing Analytics team is a specialty group that integrates data + culture + marketing strategy. We're looking for a dynamic data driven Sr. Analyst to join energetic marketing consultants focusing on analytics and strategy. Working across the GroupM portfolio of agencies, we take a data first approach in identifying and quantifying the impact growth segments ( i .e., Hispanic, African-American/Black, Asian and LGBTQ+) have on our client's business. As a data agnostic marketer, you will utilize a variety of data sources (proprietary and secondary) to tell compelling, multi-dimensional stories of who consumers are, how best to reach them, and how clients can relevantly engage with them to grow their business. If you find challenging the status quo and no two days being the same exciting - this job is for you!

  • Well versed on qualitative and quantitative research tools and methodologies
  • Experience with a variety of data sources needed to generate strong consumer insights (MRI/ Simmons, IRI Nielsen Data, Mintel, YouGov, NPD, Brand Health Metrics , etc.)
  • Will m anag e multiple projects/ assignments independently
  • Provide support in client account management and special projects
  • In terface with key internal stakeholders & vendors and advocate on behalf of team
  • Bring new ideas and creative solutions to challenges
  • Strong awareness of cultural shifts, youth culture and social media trends and how they impact business

  • Educational and/or ample professional experiences within the Media/Marketing Research, Analytics, Marketing/Data Strategy space
  • Proficient in Microsoft Office (strong in Excel)
  • Ability to translate data into actionable insights
  • Strong time management and organization al skills
  • Possess a positive , optimistic attitude positive attitude and willing ness to st ep out of your comfort zone

Equally successful in working independently and collaboratively
  • Must be reliable
  • Strong attention to detail
  • Dashboard building and reporting capabilities a plus

GroupM is a WPP company. WPP is the world leader in marketing communications services. Within WPP, GroupM is the consolidated media investment management operation and parent company to world-famous media agencies, such as Mediacom, Mindshare, Wavemaker and Essence. The company has offices in New York City, Boston, Chicago, Los Angeles, San Francisco, Irvine, Atlanta, Seattle and in many other major markets around the globe.

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GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.


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