Senior Director, Social Strategy, Atlanta, Georgia

Agency Ogilvy
Created 01/13/2022
Reference 2022-10978
Category Media
Country United States
State Georgia
City Atlanta
Overview

Overview

You are an all-around senior strategist with some depth and expertise in business, social and operations, with a strong understanding of how brands grow in the Social Age. You have experience from multiple categories, and across brands in different stages of growth. And you are also a true social-first subject matter expert.

You are comfortable in a dynamic, fast-paced, international work environment. You can adapt to a changing brief. You can handle high volume, high-touch work. And you can connect the dots across the complete journey to think through every touchpoint from purchase to loyalty and advocacy. You constantly try to explore what's next in the world of brand building. You are able to pitch bold new ideas and frameworks to global CMOs. You know who won the last Film Grand Prix at Cannes and who's best on Snap. You learn from APG and IPA as well as Instagram's Creative Hub. You love to work at the speed of real time trends and opportunities.

And you will serve as the team lead partnering with tiers of clients, cross-functional peers and a robust social team to transform the social presence of the world's biggest brand. You will work tirelessly to create the best-in-class social media brand of all time and you will also craft a modern approach to real-time opportunistic content, customer care and social-first experiences. And you will achieve this by pioneering new ways of working within an incredible agency network.

Responsibilities

Responsibilities:

  • Be the "go-to" thought leader and expert in integration of social and brand strategy and engagement planning
  • Lead a market-level large social team and partner directly with client market leads.
  • Build trust with every interaction
  • Strategically grow and guide a robust sub-brand food & beverage portfolio of 200+ well-loved products
  • Manage up to the overarching global agency and client team
  • Create synergies between social and other disciplines: PR & Influence, Customer Engagement & Commerce, Data & Analytics, and Media
  • Lead innovation and implementation of key strategic frameworks in social and brand strategy with the ability to develop end-to-end solutions with social at heart
  • Oversee quality and development of creative (concept) briefs and briefings as well as asset briefs to meet modern marketing needs
  • The buck stops with you for social creation for your market - be accountable
  • Enable ongoing education and training of agency teams and serve as an ambassador with social platforms
  • Manage and nurture all social strategy team members or your market
  • Be a trusted client strategy partner - this means pushing, not following and opening doors that lead to change
  • Advocate for the role of social in the broader marketing communication mix
  • Become strong contributor in a global thought-leadership network
  • Formulate and make recommendations regarding a client's business strategy.
  • Creates compellingly argued think pieces to guide the client's strategic direction, eg, what's the role of organic content
  • Can hold presentations that go beyond marketing leadership and into C-suite level
  • Be an inspirational leader within the agency(ies) beyond social, being able to partner with strategy, creative, media and operations leadership to co-steer TCCC business within the agency
  • Have a strong diversity agenda everywhere: when hiring, when developing people, when recommending partners and influencers
  • Be able to take a stand for the agency in ExCo meetings when other discipline leaders are not present

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