Senior Commercial Accountant, London

Agency Ogilvy
Created 01/13/2022
Reference 2022-11027
Category Finance
Country United Kingdom
City London

The Commercial Finance team sits across all of the newly formed Businesses - PR, Advertising, G&I and Experience, with the purpose of helping to drive growth across the entire UK unit.


This role will report into the Commercial Controller and will be a key part of the Commercial Finance team.

You will work with the Commercial Controller to improve the level of commercial acumen across the Commercial Finance and wider Agency teams.

You will have a close working relationship with your client leads and with the other Commercial Accountants.

You will be responsible for challenging your client leads, in terms of revenue growth opportunities, both within the existing Business area, as well as cross-selling opportunities across the other businesses.

You will be responsible for driving client margin improvement and leading change and best practice in relation to finance in your client teams and assisting/training others to do the same on other clients.

You will be part of a dynamic team which strives to ensure best commercial practice is at the heart of all agency business transactions.

Key Responsibilitie

Thought Leadership and Propagating Best Practice

o Ensure Management Information is understood and used by finance and client teams, including the management and monitoring of all margin improvement plan

o Manage our approach to conflict management and ensure adherence

o Provide thought leadership/ guidance on Pricing to agency and Commercial Finance team

o Identify and suggest alternative pricing mechanisms - e.g., output based rates for existing client

o Review and feedback on contracts and NDA's and prepare commercial submissions for pitches (integrated new opportunities)

o Represent the Commercial team in meetings as required

o Help lead the internal roll-out and management of bespoke finance training to the busine

o Lead best practice on internal/external reporting, compliance & NWC

Provide ad-hoc support to Commercial Controller on special targeted projects across key function

Partnership with the Client Lead

o Ensuring timely reporting in adherence with internal timetable

o Reviewing and challenging the business pillar allocations with the client lead

o Identifying and flagging potential cross-selling opportunities on client

o Working with the client leads on resource reforecasting and ensuring this is recorded in the capacity planning tool, advising on best practice and margin improvement

o Building a margin improvement plan for specific accounts and monitoring progress against it.

Overseeing all margin plans and advising on progre

o Reviewing the KPIs with the client leads and providing narrative on areas as appropriate and making an improvement plan

o Regular catch-up with the client project managers to understand the latest scopes, staffing, capacity planning and job progress on client

o Main point of contact for your client leads on financial best practice and commercial discipline

Client Reporting

o Leading client negotiations on your portfolio of clients and being the key contact for the client procurement department

o Preparing accurate and timely client reconciliation

o Lead any client audits on your account

o Understand your client contracts and ensure all are aware of contractual point

o Accounting for foreign exchange in line with the client contract and Ogilvy policie

o Ensuring the revenue tracker is kept up to date at all times and matches exactly to

Maconomy reporting each month-end

o Posting any revenue accrual or deferral journals in a timely manner for month-end reporting

o Providing narrative for any revenue accruals and deferrals, particularly those over 30 day

Managing Staff

o Managing and mentoring a Commercial Accountant

o Setting objectives and targets for yourself and the Commercial Accountant and assisting with the overall target setting proce

o Participate in annual appraisals and regular catch-ups and follow up on action points as agreed

o Providing constructive feedback to ensure job satisfaction and company objectives are met, including working closely with Ogilvy management to ensure own requirements are fulfilled


o Ensuring compliance with ICFR regulations in relevant areas, particularly in relation to revenue recognition

Assisting in any ICFR or other audits (external/internal)

o Raising queries if ICFR regulations are not clear or require interrogation

Job Management

o Working closely with the Commercial WIP Managers to ensure all jobs are opened, maintained and closed efficiently and effectively.

o Working closely with the Commercial WIP Managers to ensure regular timely billing and review of all jobs to ensure NWC is managed effectively.

o Ensuring best commercial practice (including use of Maconomy) in all areas of job management

o Tracking jobs regularly and highlighting areas of over service

o Ensuring rate cards and estimate are up-to-date and accurate

o Ensuring best practice in relation to foreign exchange hedging

NWC Management

o Regular review of aged debtors and accrued revenue balance

o Chasing up debtors directly with the client where necessary

o Liaison with Finance Plus as appropriate, including monthly phone calls to review overdue invoice

o Ensuring Provisions are kept at WPP acceptable level for Accrued Revenue, WIP and Debtors.

o Training the finance and non-finance teams in respect of best commercial practice

Client Profitability

o Tracking jobs and proactively challenging your client teams on overrun

o Reviewing all SOWs and push back where necessary

o Regular review of rate cards and standard practice

o Ensuring efficient planning of staff at appropriate level

o Preparing and analyzing reports for the Commercial Controllers and the client teams in respect of client profitability, over servicing, recoverability across all client


o Client analysis as requested by Commercial Controller or Finance Director

o Liaise with client needs on day-to-day client procurement request

o Ensuring that all queries are responded to with accurate and timely information



A qualified and experienced, commercially focused qualified accountant who will drive change in the busine

The individual will be expected to lead meetings, lead by example and positively influence others in the team
• An individual who is self-motivated and deadline driven with an excellent track record of accuracy
• A combination of excellent attention to detail and the ability to step back and see the bigger picture from a commercial perspective
• Excellent communication and people management skill
• Proven ability to improve margins and improve processes to drive efficiency whilst constantly keeping in mind the commercial impact on the busine
• An individual who works well with both finance and non-finance staff, who is approachable, very well organized and has a desire to succeed
• An individual who is able to work with independence, and able to interact with and influence the wider business to put commercial best practice at the heart of their busine
• Experience of working in the Media industry is preferable but not mandatory
• Experience of Maconomy is preferable but not mandatory. Strong Excel skills are essential

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