Senior Associate Programmatic Services, Atlanta, Georgia

Agency GroupM
Created 01/14/2022
Reference oU6whfwx_3
Category Media
Job type Full-time
Country United States
State Georgia
City Atlanta

Position at Xaxis

Position Overview

Headlight is a Xaxis entity focused on evaluating and transacting upon all programmatic platforms exclusively for Ford and Lincoln. We achieve their marketing goals through inclusive, transparently purchased, brand safe, efficient and effective audience-focused programmatic media campaigns. Headlight's core pillars of diversity and inclusion support our business strategy through all stages of campaign execution from planning to DSP activation. Our team provides reporting, analytics, insights, vendor evaluation and industry education through Headlight-Verified technology partners and exclusive Xaxis technology.

The Senior Associate, Programmatic Services is the core of a fast paced, solutions-oriented team. As a Specialist, you will work closely with clients, WPP agency partners, Headlight Programmatic Coordinators, Analysts, and Managers to ensure the success of programmatic advertising campaigns. The responsibilities of this role include client relationship management, campaign setup, QA and optimization of programmatic media campaigns, troubleshooting campaign issues related to pacing, performance and margin, and developing strategic recommendations that support the objectives of our clients and create incremental revenue opportunities for Xaxis. This role has a mastery of industry-leading programmatic platforms, a deep understanding of the digital media industry, and demonstrates programmatic expertise through their ability to identify actionable insights from data and provide them to clients as tactical recommendations.

At Xaxis, you will collaborate with a group of intelligent, hard-working, humorous, and extremely dedicated co-workers and clients who are all passionate about digital media. The Xaxis work environment is inviting. It is a place where you will often find groups in casual brainstorming sessions sharing ideas, best practices and strategies for new initiatives. Everyone has a voice at Xaxis, and we are open to new ways of thinking, especially those that will contribute to the overall success of Xaxis. Opinions and ideas are always welcome, in fact, they are encouraged! We believe in the power of digital media to transform the way businesses and consumers can interact.

Responsibilities/What You'll Do

  • Oversee the start to finish setup and launch of campaigns in the media buying platforms (DSPs)
  • Communicate thoroughly with, respond rapidly to, and escalate urgent matters brought by clients and agency partners
  • Lead a team responsible for executing all aspects of campaign maintenance, including proactive performance checks and optimizations, pacing updates, optimizations and profitability
  • Monitor campaign health, issuing projection analyses and reallocation recommendations when necessary
  • Assist with campaign analytics, derive insights from data, and contribute strategic recommendations to improve campaign performance and pacing
  • Use programmatic knowledge and DSP capabilities to provide smart, operationally-sound programmatic recommendations to clients and agency partners
  • Collaborate with Programmatic Coordinators, Analysts and Operations teams to ensure fiscal accountability, to monitor and proactively optimize towards performance goals, provide audience insights, and ensure smooth campaign execution
  • Turn insights into recommendations that align with or enhance client strategy
  • Keep abreast of industry trends through trade journals, workshops and current events
  • Provide data-backed actionable insights for campaign optimization notes
  • Occasionally lead trainings and provide mentorship for new hires

Qualifications/Who You Are

  • Able to persuasively present original ideas to all levels of clients and agency partners
  • Bachelor's Degree with minimum of 2 years of relevant industry experience
  • In-depth knowledge of DSPs, SSPs, ad servers, programmatic execution, verification partners, and data partnerships
  • Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Teams, etc.)
  • Familiarity with advanced optimization strategies to deliver against standard programmatic KPIs for client satisfaction and budget growth
  • Excellent communication skills, including the ability to de-mystify programmatic jargon for clients and agency counterparts
  • Analytical aptitude and strong critical thinking skills
  • Ability to maintain a high level of productivity while managing multiple timelines, competing priorities, and agency relationships.
  • Quick learner who loves to pick up new tools for reporting and analysis
  • Proactive; can troubleshoot technical issues through to resolution
  • Intelligent, resourceful, entrepreneurial type with strong technical acumen
  • An innate curiosity for advertising technology
  • SQL, HTML experience a plus

About Xaxis
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Xaxis works with over 2,700 clients across 35 markets in North America, Europe, Asia Pacific and Latin America. For more information, visit .

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

Xaxis is an Equal Opportunity Employer.


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