Mediacom | Manager Knowledge (Research), Karachi

Agency GroupM
Created 01/14/2022
Reference owdbifwW
Category Analytics
Job type Full-time
Country Pakistan
City Karachi

Position at MediaCom

MediaCom is an agency of GroupM, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Knowledge to join us. In this role, you will be responsible for responsible to understand the business needs of internal stakeholder, solve their problem by using data and also need to be highly analytical and able to translate data into business insights.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Senior Manager - Knowledge

3 best things about the job:
1. Good learning ground for energetic employee who wants to expand media
industry knowledge.
2. Young and like-minded colleagues working with each other.
3. Always learning innovative and interesting things in industries.

In this role, your goals will be:
In three months:

  • Have an understanding of the requirements and portfolio of clients.
  • You will be working with data tools to provide strategic solutions.

In six months:
  • You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
  • Good communication with internal stakeholders.

In 12 months:
  • You will have started working on core KPIs.
  • You will have started to build relationships with the key decision makers within the current pipeline.

What your day job looks like at MediaCom:
  • Manage and plan all reporting according to project goals. (client and regional reports).
  • Assess and report project status and risks to Research Director with recommended solutions and action plans.
  • Provide oversight and guidance to Research team members and also keep a track on their KPIs.
  • Responsible for all data audits and processes are carried out smoothly.
  • Identify, analyze, and interpret media trends or patterns.
  • Ability to design and develop dashboards for client's reporting
  • Providing day to day solutions to internal/external stakeholders.
  • Accountable for assuring data accuracy.

What you'll bring:
  • Must be skillful in Microsoft Office (Excel, PowerPoint).
  • Analyze data and develop insightful results or "story" that addresses business objective in a clear and concise, visually appealing format.
  • Experience in designing questionnaire and conduct research studies.
  • Experience in handling consumer insights tools.
  • Proficient in using Kantar Ratings Software.
  • Demonstrated leadership abilities, especially with cross-disciplinary efforts.
  • Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.
  • Excellent time management skills with the ability to multi-task in high pressure situations.

Minimum qualifications:
  • Candidate must possess at least a Master's degree in Business Administration, Statistics, Marketing or Finance.
  • Minimum 2-3 years of experience in media/marketing research and analytics.

More about MediaCom

MediaCom helps brands unlock growth through media. We do this by applying our unique Systems Thinking approach to data, technology and creativity to design communication strategies that build brands and generate sales.

As part of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm, we have access to the richest data sets and most robust benchmarks in the business, enabling us to identify the best avenues for growth and unlock the potential in every brand.

Our success is underpinned by our long-standing belief that if we invest in our people, we'll deliver better results not only for our teams but also for our clients. "People First, Better Results" means that we invest in our people's careers and capabilities to help grow our clients' businesses.

In 2018, this approach led MediaCom to become the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100. The agency retained the WARC Media 100 title in 2019, also winning Agency of the Year (MediaCom Israel) and Campaign of the Year (Gillette - I Don't Roll on Shabbos, MediaCom Connections Israel).

MediaCom is one of the world's leading media communications specialists, with billings of US$13.5 billion (Source: COMvergence, March 2019), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.

For more information, visit
Find us on Twitter @mediacomglobal
Like us on Facebook at
Join us on LinkedIn at

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.


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