Mindshare | Associate Director, Strategic Planning, Shanghai

Agency GroupM
Created 01/14/2022
Reference ouBcifwj
Category Media
Job type Full-time
Country China
City Shanghai

Position at Mindshare

Strategic Planning Associate Director - Mindshare, China

Overview of job

You will lead a team of media planning expertise assigned to the account full time, plus a wider team and partners covering all functions in marketing communications, to design, project manager, and execute campaigns.

3 best things about the job:
  1. You will work on one of the most leading media agencies locally and globally
  2. You will have the opportunity to develop your own leadership style with you own team.
  3. You will be mentored by the leading members of Mindshare that will help you achieve your career goals.

Measures of success -

In three months:
  • Understood and take ownership of this client's communication activities.
  • Begun to influence the plans and approaches for the coming year.
  • Built a good relationship with the key decision makers on the client side, as well as the internal working team and supporting team.

In six months:

  • Been able to identify areas of improvement to deliver better service and work to the client from Mindshare
  • Been a true leader of your team and gain their trust and respect.

In 12 months:
  • Managed all annual review/planning proposal for the assigned client, coordinating the full agency resource to deliver the result.
  • Been managing the team on an independent basis.
  • Worked in close collaboration with the planning team on future communication directives for your assigned client to address the dynamic media development.

Responsibilities of the role:
  1. Build and maintain productive and long lasting relationship with client across all levels and departments.
  2. Demonstrate digital leadership across key clients
  3. Ensure our digital planning is strategically lead, considering consumer insight, business insight and coming up with media led big ideas to deliver value to our client.
  4. Have the understanding and confidence to discuss all aspects of the business, including working with the clients to arrive at the best process/systems for managing their business.
  5. Develop a motivated team focused on improving our delivery to the client.
  6. Act as a mentor to junior employees. Conduct annual and interim appraisals of team members in a thorough and professional manner.
  7. Prioritize tasks and appropriately delegate to individual members of the team, ensuring they are given adequate time, resource and are sufficiently trained to execute the tasks.

What you will need:
  1. A minimum of 8 years of strategic planning experience.
  2. Be able to manage and motivate employees and clients.
  3. In-depth understanding of China digital media landscape.
  4. Be current on systems applications and updates.
  5. Possess good verbal and written communication skills.
  6. Fluent in Mandarin and Strong English language skills.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare . We believe that in today's world, everything begins and ends in media. We aim to be our clients' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including "Agency Network of the Year 2017" by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world's leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare .

About China

GroupM is the leading global media investment management company for WPP's media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world's largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP's data investment management group, Kantar, and together they account for almost 50% of WPP's group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.


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