Mindshare | Manager - Social listening, Bangalore

Agency GroupM
Created 01/14/2022
Reference oFYcifwR
Category Creative
Job type Full-time
Country India
City Bangalore
Description

Position at Mindshare

Overview of job

Mindshare is an agency of GroupM, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager - Social Media Insights to join us. In this role, you will be responsible for driving social media insights for clients and agencies using cutting edge technology solutions. Additionally, you will be expected to facilitate and deliver proprietary Mindshare solutions that address business and marketing problems for clients in a timely manner. You will require a high degree of comfort with social media listening, digital technologies and market research methodologies.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Senior Director / Partner- Content+

3 best things about the job:
  1. You will work with some of the largest brands in the country.
  2. You will work with cutting edge technologies in the field of marketing
  3. Your work is likely to redefine how organizations gather market intelligence.

What your day job looks like at Mindshare:
  • Expertise in using different social media listening tools in the organization.
  • Expertise in constructing search queries for social media listening
  • Understand client objectives, category/competitive trends for various product categories
  • Understanding client brief and translating it into measurable objectives.
  • Experience with data verification, quality control and analytics.
  • Experience presenting deliverables with commentary, verbatim and visualization of data.

Requirements:
  • 3-5 years of experience in the field of Social Listening - managing activities around the various segments (Competitive benchmarking, emotions, sentiment, perception etc.) for brands and individuals on the digital space
  • High proficiency on social listening and monitoring tools, well versed with social media benchmarking tools, broad knowledge of Microsoft office (powerpoint, word and excel) and good presentation skills
  • Analytical and problem-solving approach is a must
  • Demonstrated aptitude for learning new technologies
  • Understanding of general business, digital and social media platforms and technology in general.
  • Clear understanding of concepts such as consumer perception, reputation management on digital, SEO, Communication on social and digital platforms, Influencer led engagement, Management of profiles on social media platforms and other dynamics on the digital ecosystem
  • Ability to work in cross-functional teams across different expertise and collaborate with internal and external teams
  • Must be flexible with time and able to work in a shift system including Public holidays and Weekends if the need arises
  • Demonstrate a combination of highly quantitative analytical skills, strategic judgment, and creativity.
  • Someone who is proactive, takes initiative, and demonstrates the ability to perform in a fast-paced, high pressure, and highly competitive environment.
  • Very quick learner, resourceful, with smart problem-solving skills.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare . We believe that in today's world, everything begins and ends in media. We aim to be our clients' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including "Agency Network of the Year 2017" by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world's leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare .

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Mindshare

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