Xaxis | Senior Programmatic Trader, Ho Chi Minh City

Agency GroupM
Created 01/14/2022
Reference oPBcifwE
Category Media
Job type Freelance
Country Vietnam
City Ho Chi Minh City

Position at Xaxis

Position Overview

Xaxis is an agency of GroupM, t he world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Programmatic Trader to join us

The Senior/ Programmatic Trader is responsible for the planning, setup, and execution of Audience Targeted campaigns in accordance with the strategy and objective of our clients. These specialists use multiple interfaces, in a self-service capacity, to discover audiences and target them via media buying tools (DSPs) across various channels. Campaigns need to be maintained and optimized frequently to achieve KPI goals and deliver completely. You will be expected to interact with multiple tech support teams for setup and troubleshooting, and collaborate with Xaxis Trading teammates continually for support and promote knowledge sharing.

Reporting to: Associate Operation Manager

3 best things about the job:

  1. A wealth of opportunity for growth professionally and personally. We believe in the power of digital media to transform the way businesses and consumers can interact.
  2. Working with the world's largest programmatic media company means having access to advanced knowledge in digital media and technology.
  3. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world.

Measures of success -

In 3 months:
  • Gain an in-depth understanding of the programmatic landscape
  • Be trained on the various Xaxis Platforms & Tools and how insight and analytics fits into the bigger team
  • Assist in the day-to-day operations of the Operations Team and take ownership of pre-campaign to post-campaign requirements.

In 6 months:
  • Manage and be responsible for branding campaigns from start to completion
  • Generate meaningful insights for post-campaign reporting
  • Incorporate and recommend other aspects of the Xaxis business including audience planning and insight, Xaxis products and Xaxis Proprietary Media as part of the overall campaign execution.

In 12 months:
  • Be responsible and manage campaigns of all KPIs from start to completion
  • Drive the agency and client engagement with the demonstration of insightful programmatic learning and data-driven audience strategy
  • Test and learn different optimization strategies and knowledge share with the team

Responsibilities of the role:
  • Setup and launch each campaign in the designated media buying platform with the technical understanding of programmatic buying, audience buying, and DSPs.
  • Grasp practical understanding and knowledge of utilizing offshore resources and cross-border collaboration to manage lead time, deliverables and quality assurance in the campaign management cycle
  • Proactively optimize for maximum performance and delivery
  • Thoroughly monitor campaign performance, provide the weekly and post-campaign report with optimization insights
  • Understand client objectives to successfully optimize campaigns and complete strategic recommendations to further account success.
  • Communicate thoroughly, respond rapidly with engagement managers, fellow trading teammates, and supply team members.
  • Work closely with Engagement Management to provide insights and recommendations that align with, or enhance client strategy
  • Develop and maintain relationships with agencies together with engagement managers
  • Keep abreast of industry trends through trade journals, industry conferences, and current events

Join us if you have:
  • Bachelor's degree in media, marketing, and communication or related field.
  • 1+ year experience in working with biddable media platform (Facebook, DV360, The Trade Desk, AppNexus, Google Ads) or digital advertising
  • Advanced proficiency in Microsoft Excel, PowerPoint
  • Intermediate to advanced analytical skills specifically to performance and data metrics
  • Strong interpersonal skills; ability to work with and manage cross-functional teams
  • Excellent English is written and oral communication skills combined with outstanding presentation skills
  • Eager to learn quickly and adapt in a fast-paced environment.
  • Ability to work multitasking under high pressure.
  • Enthusiasm for the media industry and digital online space.

About XaxisXaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. For more information, visit www.xaxis.com

About Vietnam

It's no secret Vietnam is the fastest growing media market in the Asia Pacific. Ad spends in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and values our diverse and collaborative work environment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.


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