Associate, Campaign Management, New York, New York

Agency GroupM
Created 01/15/2022
Reference oYL5hfwP
Category Media
Job type Full-time
Country United States
State New York
City New York
Description

Position at Finecast

About Finecast

Finecast, a GroupM company specializing in Addressable TV, launched in the US in 2020, delivering digital-like precision and accountability to advertising on the most powerful branding medium - television.

As TV audiences fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making the best use of their most trusted medium. Finecast was created to help solve this challenge.

Finecast enables advertisers to precision-target viewers across On Demand, Linear and Streaming TV environments. With access to hundreds of different targeting segments, Finecast helps advertisers address hard-to-reach TV viewers through a single access point, with standardized measurement. All Finecast campaigns are inherently viewable, running on TV screens within high-quality, brand-safe content with no ad blocking.

Each Finecast campaign is custom built around the advertiser's audience target or response objective and provides a more targeted and faster path to market than traditional linear TV advertising.

About GroupM

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Essence, MediaCom, Mindshare, m/SIX, and Wavemaker.

Its primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.

The Team

Finecast US is a start-up incubator within the well-established WPP holding company. We are looking to create and grow a team spanning Engagement, Operations, Client Services, Marketing, Business Operations, Finance and Product, Data & Analytics functions.

Finecast is a team of individuals shaping the future of TV advertising, and as such, we set high standards for the individuals we hire and the skillsets they bring to our business.

The Role Objectives

The Operations Executive is a role that will allow the candidate to go behind the scenes of an advertising campaign. Supporting the Commercial teams to fulfil our client's goals. in deciding the best targeting and supply, keeping track of when assets are due, setting up the video assets, monitoring key goals and reporting on all activity. Get hands on experience with the activation platforms to transfer a video into a highly-targeted advertising execution.

Responsibilities:

Campaign Management
  • Creative and pixel trafficking
  • Creation and management of campaigns
  • Monitoring pacing and performance of campaigns
  • Work closely with Client Services on the support of targeting recommendation process for client briefs and forecasting
  • Attention to detail and the ability to manage multiple clients, tasks and responsibilities concurrently


Reporting and Analytics
  • Make recommendations and optimisations to ensure goals are met
  • Operational troubleshooting and technical support
  • Discrepancy investigation and resolution
  • Strong analytical thinking and the ability to clearly communicate your findings and solutions in both written and verbal.

Team
  • Working with your manager to meet goals of the Operations Team and to fulfil the team strategy.
  • Responsible for the quality of the campaigns working within team SLA's


Candidate Requirements

The successful candidate:
  • 0-1 years of experience
  • A tech savvy individual, interested in learning about the digital advertising world.
  • Good organisational and numerical skills
  • ‎A strong communicator - who can translate technical detail into a simple summary A self-starter who's not afraid to ask for help or volunteer with new ideas


Finecast

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