Manager, Digital Investment, New York, New York

Agency GroupM
Created 01/15/2022
Reference oljrgfw5
Category Media
Job type Full-time
Country United States
State New York
City New York

Position at GroupM

Title: Director
Team / Department: Digital Investment


You will be r esponsible for the day-to-day client relationship and leading the client team's functional expertise in digital practices.

  • Oversee all digital investment team members while providing strategic guidance and best practices for Account Planning teams and clients
  • Has full understanding of strategic digital planning and buying practices that will yield digital innovation and effectiveness, working closely with planning teams and partner agencies
  • Lead best-in-class digital approaches and innovation for clients, including the coordination and collaboration of client dedicated digital specialist teams such as Programmatic, Search and Social, Ad Operations, Buy Engagement, Analytics teams to deliver on overall client digital needs
  • Oversight of digital infrastructure needs, including standardization of processes, reporting, optimization, and project efficiency tracking
  • Ensure client digital deal points and savings negotiation requirements are met, including buying terms and conditions, viewability, ad fraud, brand safety, cost savings, etc.
  • Manage key strategic partnerships with leading digital publishers
  • Own the day-to-day client relationships on digital work streams across all client brands and divisions while attaining the personal/professional respect of assigned clients
  • C ollaborat e with the Planning Directors in managing an integrated, 360 digital planning and buying approach
  • Resolve escalated digital issues from client or Account Planning teams
  • Ensure digital staff is properly trained and aware of the ever-changing dynamics of the digital marketplace, investment trends, organizational processes, digital buying technologies and solutions, research and measurement services, and best practices
  • Support digital investment agency partnerships and participate in knowledge sharing sessions
  • Write digital POVs and provide industry thought leadership across client brands
  • Clearly represent scope of work/role and responsibilities in cross-agency discussions and platforms

  • Inspire while leading by example in developing, motivating, mentoring, and coaching their team
  • Mentor junior digital staff as well as develop senior digital leadership network across GroupM
  • Responsible for managing, monitoring and evaluating digital team direct reports and oversee employee career pathing, growth and retention
  • Target top talent, help to recruit and select senior and mid-level staff ensuring all direct reports master the skills and organizational savvy required for advancement
  • Limit the amount of staff turnover and ensure that annual performance appraisals (MY360) and corresponding development plans are completed on a timely basis

  • Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status and competition
  • Complete knowledge of all aspects of Digital Media, Programmatic, Search, SEO, Social, Mobile, Ad Operations, Analytics, Data-Driven Marketing, Ad Technologies, etc.
  • Solid understanding of interactive research tools such as ComScore, Nielsen, and etc.
  • Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative, and budget requirements
  • Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
  • Able to understand media data sources in terms of what is measured, the method, and information reported
  • Proven successful record of managing full service accounts and large CPG clients preferred
  • Must possess strong written, presentation, analytical, quantitative, and verbal skills
  • Superior organizational, interpersonal, and managerial skills

  • 10+ years relevant experience preferred


GroupM is the world's leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom , Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis . GroupM's portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together .


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