Manager, Organic Search (SEO), New York, New York

Agency GroupM
Created 01/15/2022
Reference oOIYhfwv
Category Media
Job type Full-time
Country United States
State New York
City New York
Description

Position at GroupM Services

Manager , Organic Search

position description

Summary:

You will be tackling a 3-pronged role. You'll be the advisor who manages a client's organic search marketing initiatives, managing and developing the team, and focusing increasingly on strategy development for the dedicated account(s).

Responsibilities:

C ampaign Strategy Implementation
  • Understand the client's products, competition, industry landscape, marketing goals and objectives
  • Review and analyze competitor sites and understand their organic search approach
  • Define a campaign strategy and deliverables plan that meet or exceed client expectations including:
    • Keyword strategies for optimal on-site performance
    • Detailed site analysis and technical recommendations
    • Detailed content recommendations
    • Comprehensive linking strategy
  • Work closely with other internal departments to develop fully integrated search campaigns
  • Attend client and agency meetings to present deliverables, campaign strategies, and tactics
  • Always maintain positive client relationships


Campaign Reporting Results and Optimizations
  • Monitor, track and evaluate campaign performance analytics, based on client critical metrics
  • Review rankings and linking data against internal measurements for success
  • Review monthly client reports, verify accuracy and provide analysis
  • Optimize campaigns accordingly to maximize client investment and to resolve performance issues
  • Support Search Director in data acquisition or campaign insights for quarterly or annual business reviews
  • Present practical ideas for future marketing expansion or optimization


Organic Search Innovation
  • You're a life-long-learner. We need you to stay current with industry trends, standard methodologies, and discuss the potential impact with your team.
  • You should think creatively and develop creative tactics to improve efficiencies and drive more traffic to client assets
  • You're a considerate and standout colleague. You'll actively contribute to corporate initiatives, automation projects, process changes and roll-outs
  • You're an ace at new business. You will periodically aid in creation of new business presentations
  • Create, or assist in creating, POVs, standard and consistent approaches and key process documentation


Qualifications:
  • A minimum of 3 years of organic search engine marketing/search engine optimization/SEO campaign management experience required
  • Previous experience in an agency environment highly desired
  • Strong background in data analytics and strategy. You must be comfortable manipulating very large datasets
  • You may not be an expert coder, but a basic knowledge of HTML, Google Analytics and Webmaster Tools is expected
  • Desire to manage and mentor junior members of a team; prior experience as a manager a plus
  • You're performing at your best when you're in a dynamic and collaborative environment

Company overview

[m]Platform is GroupM's suite of proprietary technology and data that enables truly individualized media planning and activation. Backed by the resources and client roster of the world's largest media agency group, [m]Platform has the product, organization and scale to transform the way the largest advertisers approach media: from the traditional broadcast model that still dominates our world to an addressable, audience-first model that elevates the power and role of media in marketing.

Take A Virtual Office Tour: https://roundme.com/tour/368213/

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

GroupM Services

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