Tagging Implementation Specialist, Cleveland, Ohio

Agency VMLY&R
Created 01/15/2022
Reference 5935_7
Category Technology
Job type Full-time
Country United States
State Ohio
City Cleveland

Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.

VMLY&R is seeking a Technology Specialist focused on Tagging & Analytics Implementation. As a member of the Marketing Technology team, this Technology Specialist will work cross-functionally across multiple teams, including data & analytics, media and development, to ensure high-quality data operations. This role will build knowledge across multiple systems and how they interact with one another, ensuring that data is flowing between solutions for analysis and activation.

  • Tag Management
    • Creation, management and governance of tags
    • dataLayer management and governance
    • Tagging implementation guide management and governance
  • JavaScript
    • dataLayer management based on new feature implementation
    • dataLayer best practices (Page load data vs Customer interaction data)
    • Legacy implementation refactoring

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Skills, & Experience
  • Bachelor's degree or any equivalent combination of education and experience
  • Proven knowledge of JavaScript and an understanding of popular libraries and frameworks
  • Advanced knowledge in Adobe Analytics or Google Analytics.
  • Experience working in Tag Management Systems (TMS) such as Tealium iQ, Adobe DTM, Adobe Launch, or Google Tag Manager (GTM)
  • Understanding of Agile methodologies and SCRUM delivery
  • In-depth understanding of how a Tag Management System works
  • General understanding of digital marketing channels, marketing technology and advertising technology
  • Strong problem-solving skills, breaking down complex issues to find the root cause
  • Keen attention to detail and willing to pay attention to the "small things"
  • Confident in your ability to explain complex, technical subjects to non-technical folks
  • Confident in your ability to read, write, and troubleshoot JavaScript code
  • Have a great desire to learn new things and are quick at applying newly learned skills
  • Strong oral, written and interpersonal communication skills
  • Must be able to communicate clearly and effectively with co-workers, other departments, clients and vendors
  • Ability to work effectively as part of a team.
  • Establishes and maintains productive working relationship with internal and external contacts. Must be able to work in a team environment and share knowledge

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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