Manager, Digital Analytics, New York, New York

Agency GroupM
Created 11/10/2022
Reference oxWZkfww
Category Analytics
Job type Full-time
Country United States
State New York
City New York
Description

Position at Openmind

Overview

Neo Media World is looking for a Manager, Analytics who will work with a team of Analysts to support the media teams and clients in the intelligent use of data. Do you enjoy using data efficiently to drive actionable insights? Do you get excited at the thought of presenting information in a manner that is both easy for a lay person to understand as well as statistically sound? If this sounds like you, come join our team!!

YOUR IMPACT
  • Work closely with media planning teams to measure the effectiveness of digital media campaign performance
  • Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
  • Ability to work independently to mine marketing database to uncover actionable insights and help tell the story of what is driving performance
  • Assist senior analytics staff with various analytic projects including testing, advanced analysis, primary research, and digital attribution modeling
  • Generate insightful visualizations and performance dashboards to depict data
  • Retrieve raw research data compiled from 3rd party media tools (competitive spend, audience sizing) and synthesize it into usable forms for media team usage
  • Serve as the main contact point for the majority of internal requests from the media and search teams; direct media planning teams in the analysis of digital and direct response campaigns to uncover patterns and establish practical insights
  • Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
  • Serve as thought leader internally and with clients writing POV's on industry trends, new technologies in the analytics area

YOUR QUALIFICATIONS
  • Ample professional experience in an analytical role such as Sr. Analyst, Manager of Analytics, etc.
  • Experience with other data manipulation and visualization tools including SAS, SQL, Tableau, SPSS
  • Experience with ad servers (DoubleClick) and web analytics platforms
  • Knowledge of media planning tools including MRI, NetRatings, ComScore, Strategy, Nielsen Monitor+
  • Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics - including off-line and online/digital channels. Demonstrated project, and client management expertise
  • Competency in analytics techniques such as: time series data analysis, segmentation, univariate & multivariate statistical analysis, various metrics and key performance indicators, research & test design, and significance testing
  • Supervisory and client-facing experience


ABOUT NEO:

Neo Media World is a digital-first global performance agency. We're an autonomous, agile company within Mindshare, and we're backed with the added resources and scale of GroupM and WPP. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, ecommerce and across traditional channels.

GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

In New York City, the base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

Openmind

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